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2020 Trends for B2B Marketers
In this guide, we’ll walk you through the top trends, why they matter, and how you should look at them through a B2B lens.
Integrate Your Tech Stack to Make the Most of ABM
B2B marketers must confront a crowded ad and martech ecosystem, one with many players vying for brands’ business.
Reaching Small- and Medium-Sized Businesses
DWA global CEO Bob Ray joined Bombora and LiveRamp at LiveRamp's 2019 RampUp event to chat about reaching small- and medium-sized businesses in media and marketing efforts.
Navigating B2B Audiences
DWA's global programmatic executive Krish Sailam joined Cisco and LiveRamp on stage at RampUp 2019 to discuss nuanced approaches to B2B audience data.
You Have to Ask the Tough ABM Questions
DWA joined DXC Technology and Demandbase for a frank discussion on how marketers can push the boundaries of their ABM strategies.
Best Practices on AI & Personalization for B2B Marketing
DWA and Merkle presented at AdExchanger's Programmatic IO conference on April 10th, 2018.
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