DWA, a Merkle company, has announced that it has hired Rob Gold to serve as its UK Managing Director, based in London. Rob was most recently Managing Partner at Zenith UK, heading up the planning teams and clients at the Publicis agency.
Das Thema Influencer Marketing hält in immer mehr Branchen Einzug, so auch im B2B Marketing. Aber was bringt es tatsächlich, wie mache ich das Ganze messbar und wie schütze ich meine Marke vor Missbrauch?
Ein Design Sprint – Das klingt schon sehr fancy, mag aber irreführend sein. Das waren zumindest meine Gedanken, als mich unsere Partneragentur aus den Niederlanden angerufen hat und mich zu einem eben solchen eingeladen hat.
B2B marketers are usually last to play with fancy new ad tech toys. Cross-device matching, data management platforms, header bidding – all the good stuff goes through the B2C machine before it’s deemed safe for the conservative B2B crowd.
Every year, the Gartner Hype Cycle for Emerging Technologies report serves as a useful reality check for marketers who are too often dazzled by shiny objects. This year, it came as no surprise that virtual reality, augmented reality and mixed reality (MR) were high on the list of technologies whose future relevance for businesses is ripe for discussion.
Social platforms have taken a reputation hit this year. Mounting scandals and revelations, such as widespread bot accounts, discriminatory targeting, hacked accounts and mishandling of first-party data, have forced advertisers to take a hard look at their dealings with social platforms.