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Google’s New Product Features and the Impact on B2B Search
Here are a few of Google's new product features that stood out to us at their recent Marketing Live event and what they mean for B2B advertisers.
ANA’s B2 Awards Recognizes DWA and TE Connectivity
DWA, a Merkle company, wins Integrated Marketing Communications Brand Strategy award
Why “Integrate” Should be a B2B Marketer’s Battle Cry
For B2B marketers, integration is not only necessary, but can spell doom for a company when it’s absent.
Independent Research Firm Recognizes DWA, A Merkle Company in New B2B Marketing Agencies Report
DWA, A Merkle Company, is included in Forrester’s recent B2B Marketing Agencies report.
Key Takeaways from AdExchanger’s Programmatic I/O Conference
There seems to be a growing consensus, no matter which side of a bid you sit on, that there are several concerns in the marketplace that need to be addressed.
DXC and the Accountability Factor in ABM Campaigns: Part 2
In part two of our ABM webinar post, we answer questions from webinar attendees.
DXC Technology and the Accountability Factor in ABM Campaigns: Part 1
Account-based marketing, or ABM, is as much about people as it is about marketing strategy. This was the resounding theme of our recent webinar with ABM experts DXC Technology and Demandbase.
The Rise of Connected TV and What It Means for Australian Advertisers
Account Manager Sally Lawrence explores what the rise of connected TV means for B2B marketers' TV budgets and consumers' receptiveness to ads.
Introducing Lani Jamieson!
It's time to introduce another new STARter! Lani Jamieson has joined the Singapore team as the new Director of Biddable Media after moving from Melbourne.