In May 2018, the European Unions’ General Data Protection Regulation (GDPR) became a disturbance to the data marketplace. Data providers, both big and small, experienced a drastic decline in available cookies.
In early October 68 B2B marketers from across the US gathered in Austin, Texas for Merkle’s third annual B2B Exchange. Attendance included representatives from multinational companies such as Cisco, Dell, and Unilever. Our strategic partners Adobe and LinkedIn sponsored the event with discussions about the opportunity gap in thought leadership and delivering great customer experiences (CX).