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B2B Ad Spending to Grow 13% in 2018
DWA's Sarah Wilson lends insight to eMarketer for their B2B Advertising Forecast report.
Interview mit Thomas Biedermann von DWA über Digitale Transformation
Thomas Biedermann – Geschäftsführer der Mediaagentur DWA gibt uns einen Einblick in den digitalen Wandel und gibt Tipps, wie Unternehmen ihre Customer-Experience verbessern können.
Cisco Selects DWA For Global Media Duties
Silicon Valley stalwart Cisco has selected San Francisco-based independent media agency DWA for global media duties following a formal review.
Cisco Names Independent Shop DWA as Global Media Buying Agency of Record
Tech conglomerate Cisco has chosen DWA or David Wood and Associates Media to handle its media planning and buying business after a competitive review.
The rise of automation and the expectation from clients to have reporting delivered in real time is putting pressure on agencies to upskill their teams and use platforms that allow agility in the m
The Digital Marketer’s Toolbox
As marketers, we are often obsessed with how to improve the efficiency of our ad dollars.
Data-driven Advertising – Fluch oder Segen?
Die aktuellen Targetingmöglichkeiten erinnern schon fast an den „Minority Report“.
Critical Questions Often Go Unanswered Before The Campaign Launches
When an agency and client first start working together, it’s crucial to get on the same page before a campaign launches. They must first outline what to monitor so goals can be reached by the end of the campaign.
Announcing the 32 Under 32 for 2018!
DWA's Social Strategist Vino Suresh was named one of SF Egotist's 32 Under 32 advertising professionals in the Bay Area.