The win was aided by Dentsu Aegis’ 2016 acquisition of US-headquartered CRM and data specialist Merkle.
News
09.10.18
Tech giant Intel has selected Dentsu Aegis Network as its global media agency of record following a review. The holding company will serve the client through a dedicated unit called “Team Intel” comprised of agencies Carat, Merkle and Amnet.
09.10.18
'Team Intel’, a hybrid agency from DAN, has been created as a result of the appointment. It will bring together talent from across the network’s agency brands, including Amnet, Merkle and Carat, while iProspect and Cardinal Path will continue to handle search and digital marketing respectively as incumbents.
09.10.18
To service the account, Dentsu Aegis has created 'Team Intel,' which comprises talent from across its agency brands, including Carat, Merkle and Amnet.
20.09.18
“With TotalTV, we’re able to find untapped audiences on connected TV for true, incremental reach,” said Sarah Wilson, Media Director, DWA, a Merkle Company.
19.09.18
Account-based marketing (ABM) has changed dramatically in the last decade. B2B marketers today need a solid strategy in order to stay on top of the ever-changing ABM trends.
27.08.18
Amazon, the e-commerce retail giant, is all set to test mobile video ad placements in product search pages – a bold step in taking its advertising business to new heights, in clear competition with Google and Facebook.
15.08.18
Just when you thought Google couldn’t get any more influential in the digital sphere, it’s now poised to dominate the advertising landscape even more completely than it already has.
19.07.18
In part two of our ABM webinar post, we answer questions from webinar attendees.
