Account-based marketing (ABM) has changed dramatically in the last decade. B2B marketers today need a solid strategy in order to stay on top of the ever-changing ABM trends.
News
27.08.18
Amazon, the e-commerce retail giant, is all set to test mobile video ad placements in product search pages – a bold step in taking its advertising business to new heights, in clear competition with Google and Facebook.
15.08.18
Just when you thought Google couldn’t get any more influential in the digital sphere, it’s now poised to dominate the advertising landscape even more completely than it already has.
19.07.18
In part two of our ABM webinar post, we answer questions from webinar attendees.
17.07.18
Demand-side platforms (DSPs), supply-side platforms, dynamic creative providers and others are all working together to bring AI into the mainstream of programmatic, where it promises to make advertising more relevant for both consumers and brands.
26.06.18
Account-based marketing, or ABM, is as much about people as it is about marketing strategy. This was the resounding theme of our recent webinar with ABM experts DXC Technology and Demandbase.
22.06.18
Brand safety concerns have come into sharp focus over the last 18 months. Both brands and publishers have been rocked by repeated controversies as ads have been found appearing next to disturbing content.
05.06.18
Google had a lot to say at its annual Google I/O developer conference this year, but the announcement that left everyone buzzing was the company’s demo of its super-intelligent AI-based Google Assistant application.
31.05.18
To date, DWA has used Bombora’s Always On data resources across several campaigns for B2B advertisers across different industries. In some cases, DWA has watched its clients KPIs increase by more than 100% by using these updated audiences to reach in-market prospects through programmatic ad buying across channels.
