B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit.
News
31.01.20
"Even though LinkedIn has a much smaller portion of the population than Facebook does, it holds its own because of the professional context, according to Alex Stolarski, director of paid social at B2B agency DWA."
31.01.20
Today’s B2B buyers expect brands not only to understand who they are and what they need, but to also meet them at every stage of their buying process with personalized content aligned to their journey.
30.01.20
Some may think artificial intelligence (AI) and machine learning (ML) personalization is all about altering banners and landing pages. However, AI can also create high-quality video, audio and images – and tune them to the emotions of individuals.
30.01.20
"Though much of Facebook’s press is related to user privacy and experience, Facebook continues to expand options for advertisers as well," said Emily Anthony, Senior Director, Media Services.
29.01.20
„Nichts ist beständiger als der Wandel!“ Egal, ob dieses Zitat nun von Heraklit (circa 500 vor Christus) oder doch von Charles Darwin (1809 – 1882) stammt, es passt perfekt zum B2B Marketing.
22.01.20
A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise.
21.01.20
DWA, a Merkle Company, a leading technology-enabled, data-driven performance marketing and media agency with a B2B focus, has appointed Michael Kostainsek to be VP, Global Client Partner. He will be based in DWA’s San Francisco office.
11.12.19
“The majority of conversations [in the wake of cookie restrictions] has been based around the shift of audience-based strategy to strategies that put contextual elements at the forefront,” said Emily Anthony, director of media services at data and analytics company Merkle.
