For B2B marketers, integration is not only necessary, but can spell doom for a company when it’s absent.
News
02.04.19
Krish Sailam talks programmatic, notable advertising trends, and which companies he's following closely.
26.03.19
“Working on behalf of global brands, we are able to leverage The Trade Desk’s platform to cost-effectively engage with business audiences in multiple markets, including China,” noted Krish Sailam, SVP, Global Programmatic Services at DWA, a Merkle company.
19.03.19
DWA is also ranked 3rd in the report's fastest-growing US B2B marcomms agencies list, and 5th on the top US B2B marcomms agencies list.
01.03.19
B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?”
25.02.19
Marketers are unsure about how to apply data, which can be problematic, to marketing. But most are quite solvable.
15.02.19
DWA, A Merkle Company, is included in Forrester’s recent B2B Marketing Agencies report.
17.01.19
Spend Will Exceed $6 Billion in 2019, but Market Still Lacks Maturity
10.01.19
Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting doubts on the efficacy of its TV ratings, Nielsen finds its outdated model in peril.
