To date, DWA has used Bombora’s Always On data resources across several campaigns for B2B advertisers across different industries. In some cases, DWA has watched its clients KPIs increase by more than 100% by using these updated audiences to reach in-market prospects through programmatic ad buying across channels.
News
31.05.18
21.05.18
Taking programmatic in-house is a hot topic. You probably hear a few brands say “We took programmatic in-house,” but realistically, they’re likely just sending an IO to a DSP, which doesn’t necessarily result in more transparency or better performance.
21.05.18
By 2021, 1 million minutes of video content will move over the internet every second, according to Cisco. That’s 17,000 hours of video – every single second.
14.05.18
Account Manager Sally Lawrence explores what the rise of connected TV means for B2B marketers' TV budgets and consumers' receptiveness to ads.
09.05.18
DWA Munich Managing Director Thomas Biedermann explains why personas are so important to advertisers.
05.04.18
DWA talks to eMarketer about the current state of B2B e-commerce and how our clients are approaching selling their products online.
04.04.18
Mit sehr großer Besorgnis nehme ich gerade einen Wandel in der Agenturlandschaft war. Ehemalige Platzhirsche rutschen in die Spezialisierung ab, marktdominierende Netzwerke suchen nach neuen USPs und Wegen diese den Kunden zu vermitteln.
29.03.18
DWA, a Merkle company, today announces that it has tapped Krish Sailam to serve as its VP of Programmatic. He will be based in the San Francisco office. Krish joins from Cadreon, where he was VP of Programmatic.
27.03.18
DWA, a Merkle company, today announces that it has tapped Krish Sailam to serve as its VP of Programmatic. He will be based in the San Francisco office.
