Every year, the Gartner Hype Cycle for Emerging Technologies report serves as a useful reality check for marketers who are too often dazzled by shiny objects. This year, it came as no surprise that virtual reality, augmented reality and mixed reality (MR) were high on the list of technologies whose future relevance for businesses is ripe for discussion.
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31.10.18
There seems to be a growing consensus, no matter which side of a bid you sit on, that there are several concerns in the marketplace that need to be addressed.
12.10.18
Social platforms have taken a reputation hit this year. Mounting scandals and revelations, such as widespread bot accounts, discriminatory targeting, hacked accounts and mishandling of first-party data, have forced advertisers to take a hard look at their dealings with social platforms.
12.10.18
COO Patrick Knight explains why DWA moved to a cloud-based solution to manage company finances.
10.10.18
The win was aided by Dentsu Aegis’ 2016 acquisition of US-headquartered CRM and data specialist Merkle.
09.10.18
To service the account, Dentsu Aegis has created 'Team Intel,' which comprises talent from across its agency brands, including Carat, Merkle and Amnet.
09.10.18
'Team Intel’, a hybrid agency from DAN, has been created as a result of the appointment. It will bring together talent from across the network’s agency brands, including Amnet, Merkle and Carat, while iProspect and Cardinal Path will continue to handle search and digital marketing respectively as incumbents.
09.10.18
Tech giant Intel has selected Dentsu Aegis Network as its global media agency of record following a review. The holding company will serve the client through a dedicated unit called “Team Intel” comprised of agencies Carat, Merkle and Amnet.
20.09.18
“With TotalTV, we’re able to find untapped audiences on connected TV for true, incremental reach,” said Sarah Wilson, Media Director, DWA, a Merkle Company.
