Youthful social app Snapchat recently launched Discover, where publishers can post content and serve full-screen, non-targeted ads. Although Discover is getting a lot of buzz for its ability to reach young users, are the premium ad rates actually worth the money?
News
04.09.15
03.09.15
DWA has earned a position on Inc. 5000’s list of America’s fastest-growing private companies for a second year in a row.
01.09.15
Lately, U.S. tech giants have been under fire from the European Union for everything from antitrust charges to privacy concerns. This could mean a very different advertising landscape in Europe and force marketers to change their international initiatives.
31.08.15
Learn how video analytics can help you better understand your content, audience, and performance to make data-driven decisions and measure return.
28.08.15
Former News Corp AdTech Innovation Leader Joins DWA to Head Up Intent Marketing Practice in Australia
26.08.15
Programmatic advertising continues to change advertising, but it’s important to get it right. DWA’s new white paper review the basics and what B2B marketers should be thinking about.
24.08.15
News Corp's ad tech innovation manager Aryeh Sternberg has left the business to head up intent marketing practice in Australia for global media and marketing agency DWA.
21.08.15
Content data can lead you to your target audience—and help you find the best place to be to get on their radar.
20.08.15
Leveraging both online and offline data can help marketers identify their most valuable customers, even though the integration process may present some challenges.
