Amazon, the e-commerce retail giant, is all set to test mobile video ad placements in product search pages – a bold step in taking its advertising business to new heights, in clear competition with Google and Facebook.
Demand-side platforms (DSPs), supply-side platforms, dynamic creative providers and others are all working together to bring AI into the mainstream of programmatic, where it promises to make advertising more relevant for both consumers and brands.
Brand safety concerns have come into sharp focus over the last 18 months. Both brands and publishers have been rocked by repeated controversies as ads have been found appearing next to disturbing content.
Google had a lot to say at its annual Google I/O developer conference this year, but the announcement that left everyone buzzing was the company’s demo of its super-intelligent AI-based Google Assistant application.