Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting doubts on the efficacy of its TV ratings, Nielsen finds its outdated model in peril.
Tech-focused B2B marcoms agency DWA, which is owned by Dentsu Aegis Network and lists market research, data, measurement and analytics among its services, has appointed Rob Gold as UK Managing Director, based in London.
DWA, a Merkle company, has announced that it has hired Rob Gold to serve as its UK Managing Director, based in London. Rob was most recently Managing Partner at Zenith UK, heading up the planning teams and clients at the Publicis agency.
Das Thema Influencer Marketing hält in immer mehr Branchen Einzug, so auch im B2B Marketing. Aber was bringt es tatsächlich, wie mache ich das Ganze messbar und wie schütze ich meine Marke vor Missbrauch?
Ein Design Sprint – Das klingt schon sehr fancy, mag aber irreführend sein. Das waren zumindest meine Gedanken, als mich unsere Partneragentur aus den Niederlanden angerufen hat und mich zu einem eben solchen eingeladen hat.
B2B marketers are usually last to play with fancy new ad tech toys. Cross-device matching, data management platforms, header bidding – all the good stuff goes through the B2C machine before it’s deemed safe for the conservative B2B crowd.