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Global programmatic is here: and what you should do about it
Programmatic brings a layer of transparency for marketers and removes some of the historic challenges of adopting digital execution in new markets.
Ad Tech Isn't a Threat to Agencies, It's an Opportunity
There was a time when only one black box mattered: Google's search algorithm. Today, in ad tech, everyone owns a black box. As Keith Weed, CMO of Unilever, puts it, the result is "chaos."
Why LinkedIn Could Be The De Facto B2B Data Platform
Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tu
Global Media and Marketing Agency DWA Makes Big Gains In Americas in FY14
DWA, the leading global marketing agency specializing in the technology sector, announced securing a spate of new client wins, new talent, and strong financial performance in North America heading
Phil Talbot joins DWA board
Seven months after his surprising exit as chief executive of Asia-Pacific at ZenithOptimedia, Phil Talbot has been tapped by technology communications agency DWA.
ZenithOptimedia's Phil Talbot joins DWA
DWA, the global communications agency for the technology sector, has made several hires to its global board and APAC business unit.