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It's Time to Get Out of the Lead Gen Rut
The B2B lead generation market is large and no market is bigger than the technology category. But the market's fail to evolve much over the past ten years.
For B2B Marketers, Video Represents A Golden Opportunity
Business-to-business (B2B) marketers have keenly observed the programmatic performance of business-to-consumer (B2C) marketers.
A Bridge To... Better Ads?
Last week, Marketo officially announced the launch of their new Ad Bridge prod
A Programmatic Prediction That Actually Came True: B2B Marketers Get Custom Platform
In an RTB Insider post in late 2014, Turn’s SVP of Business and Corporate Development Maureen Little predicted that in 2015, custom programmatic technologies would be applied to new verticals, incl
Madison Logic Data Rebrands as Bombora
Madison Logic Data, the premier provider of demographic and intent data solutions for leading B2B marketers worldwide, announced that it has rebranded as Bombora.
Ecomm Roundup: Partnerships abound
In today's roundup three new partnerships have been announced for the online space to improve brands' ability to target shoppers and optimize spending.
B2B News: DWA Chooses DataXu As Global Programmatic Partner
DWA, a global media and marketing agency for technology companies, and DataXu, a provider of programmatic marketing software today announced a strategic partnership to bring advanced programmatic s
How Content Data Inputs and Programmatic Technology Are Changing Account-Based Marketing
In the early days of digital advertising, account-based marketing consisted primarily on creating a list of target companies and serving ads exclusively to that list.
New Marketing Technology Event Series - DB8 - Launched in San Francisco
This week, we are excited to launch a new event series called DB8, in conjunction with our partner creative agency April Six and Bloomberg Media.