Faced with decelerating user growth, Twitter tries to protect its ad revenue by expanding self-service advertising to international businesses and allowing advertisers to share promoted tweets and videos on thousands of apps.
The B2B world doesn’t always foster the most inspiring creative, but that doesn’t make it any less important. B2B marketers need to be harnessing data and strong content in order to serve the most engaging ads.
One billion dollars is predicted to be spent in 2016 on digital political advertising. As programmatic buys begin to become optimal for retargeting and consumer profiling, political marketers are adapting their strategy to include programmatic planning.
With programmatic advertising taking over the digital space, it's easy to lose sight of where impressions are actually coming from. With bots, fraud, and other malware as sophisticated as ever, marketers need to protect their media buys.
Youthful social app Snapchat recently launched Discover, where publishers can post content and serve full-screen, non-targeted ads. Although Discover is getting a lot of buzz for its ability to reach young users, are the premium ad rates actually worth the money?