Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV. The campaign's results were striking.
News
21.02.17
Advanced linear TV targeting for major brand yields an 11X increase in customer engagement
07.02.17
Programmatic is undoubtedly important. And the proportion of advertising bought this way will only increase. But most of what’s said about programmatic is simply not relevant to B2B marketers.
02.02.17
Wenn wir jetzt einmal alle Briefings zusammennehmen, die wir in den vergangenen Wochen für 2017 erhalten haben und in guter Programmatic Manier nach identischen Mustern suchen, wird das kommende Jahr noch mehr mit Buzzwörtern gespickt werden, als in diesem Jahr, wird das Thema Daten noch wichtiger und Automatisierung in immer mehr Bereichen stattfinden.
20.01.17
Leading digital communications agency taps Tiffany Egan to drive marketing and content strategies to accelerate DWA’s client’s programmes.
20.01.17
DWA has appointed Cisco alum Tiffany Egan to head its Australia/New Zealand business.
18.01.17
B2B Marketing names DWA one of its top ten global marcomms agencies in 2016-17.
18.01.17
B2B Marketing ranks DWA #8 in its list of "Top Global Marcomms Agencies 2016-17."
21.12.16
DWA CEO Bob Ray speaks to Bill Brazell at The Makegood about what makes advertising effective, and female empowerment and diversity in the workplace.
