Did you know that a 2017 eMarketer report found that 84.2% of B2B marketers use social media to acquire customers? No longer do B2B marketers see social media marketing as an elective tactic, but rather as a necessary conduit to influence and engage customers.
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30.03.17
DWA, a global media and marketing agency for tech companies, announced the opening of an Austin office, headed by GM Chris Leger. The Texas-based office will allow DWA to provide more on-the-ground support for various local clients — including Austin's SolarWinds — while also tapping into new areas.
16.03.17
You may be running several different digital tactics simultaneously, but that doesn’t mean your campaign is truly integrated.
15.03.17
DWA is featured in Select Media's "Asian Adtech Online Video Landscape" infographic.
09.03.17
The elite Marketing Academy, a non-profit group that helps guide the next generation of marketing leaders, selected DWA's Group Business Director Jacquelyn Cowardin as one of 30 2017 recruits for its "Australian Scholarship Programme."
09.03.17
Like it or not, digital transformation is happening, so keep your wits about you.
09.03.17
Marketers, strategists and heads of product from as broad a range of businesses as DDB Group and MediaCom to Fonterra, IAG, Carnival Australia and Google are among the 30 new recruits to this year’
09.03.17
The Marketing Academy has named the 30 future marketing leaders who have made it into the third year of the Australian programme.
28.02.17
Viewability is a common problem all advertisers share: If an ad is never seen, it can never drive impact.
