Stories are a powerful vehicle which can drive engagement across prospects, customers, partners and employees. Media campaigns from technology brands these days have very little visible storytelling, so where have all the storytellers gone?
Leaders from DWA and DataXu are talking Programmatic TV at the 2016 NAB Show in Las Vegas. Check out their session to learn more about strategically integrating Programmatic TV into media plans and how 2016 will shape this emerging digital channel.
Check out the key highlights from the webinar co-hosted by DWA, Brite Content, and Dfuzr Industries - sharing how to combine intent marketing, video content marketing, and conversational experiences in a framework that will give marketers immediate actionable insights and tactics to deliver delightful and high-converting campaign experiences.