The marketing world continues to change rapidly with the huge influx of accessible data. Sujeet Kumar of DWA Bangalore discusses how big data is essential in informing strategy for both messaging and media to move towards more customer-centric approaches to advertising.
News
08.08.16
DWA has been distinguished as a Google Premier Partner to reflect our expertise in Google products.
14.07.16
LinkedIn opening its programmatic pipeline means a lot for the B2B world. Is this the final push that B2B publishers need to fully adopt programmatic?
01.07.16
DWA evolves leadership team as they begin their third decade of operations
30.06.16
Understanding the buyer’s needs is an integral part of creating successful marketing campaigns. Discover a new way for identifying, evaluating and prioritizing your buyer’s needs, with SiriusDecisions’ Needs Aperture Model.
17.06.16
Lead generation can seem like a no-brainer for filling a sales pipeline, but it doesn’t always produce the results we expect. Here are some tips for success when running any lead gen campaign.
13.05.16
DWA celebrated its 20th anniversary last week with a long list of achievements from the past two decades and a globally-coordinated office party crossing eight time zones. While we continue to celebrate our accomplishments from the past, we are also looking to the future and the promising years ahead.
