TV has been dominating political advertising spend for decades. However, as viewers start to tune out of traditional tv, the ads are becoming less effective. A shift to digital may be on the horizon for the future of political advertising.
There’s a lot of talk around programmatic TV right now and the promise it will bring. Without a doubt it will one day revolutionize advertising on television, but the real question is, how long will it take?
With every New Year comes mass online discussions of the past and upcoming year’s trends. We did the reading for you and created a short list of the top marketing trends in 2015 and what to expect in 2016.
The holiday season is in full effect, bringing with it the expected dose of seasonal advertising. We’ve brought together a collection of standouts that have managed to create the unexpected out of the expected.