Tech giant Intel has selected Dentsu Aegis Network as its global media agency of record following a review. The holding company will serve the client through a dedicated unit called “Team Intel” comprised of agencies Carat, Merkle and Amnet.
Amazon, the e-commerce retail giant, is all set to test mobile video ad placements in product search pages – a bold step in taking its advertising business to new heights, in clear competition with Google and Facebook.
Demand-side platforms (DSPs), supply-side platforms, dynamic creative providers and others are all working together to bring AI into the mainstream of programmatic, where it promises to make advertising more relevant for both consumers and brands.
Brand safety concerns have come into sharp focus over the last 18 months. Both brands and publishers have been rocked by repeated controversies as ads have been found appearing next to disturbing content.