While B2B companies have tested, deployed and/or scaled their account-based marketing (ABM) programs over the last few years, B2B marketers continue to struggle with how to build, execute and measure a dynamic ABM media strategy.
Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and Whitney Powell, the company’s media director, about how business-to-business (B2B) advertisers are leveraging the latest programmatic trends today, including the use of first-party data and programmatic for TV advertising.
DWA, an award-winning, independent media and marketing agency, today announced its expansion into Texas with the opening of an office in Austin. DWA also announced the appointment of Chris Leger as General Manager to drive DWA's expansion in this fast-growing region.
Did you know that a 2017 eMarketer report found that 84.2% of B2B marketers use social media to acquire customers? No longer do B2B marketers see social media marketing as an elective tactic, but rather as a necessary conduit to influence and engage customers.
DWA, a global media and marketing agency for tech companies, announced the opening of an Austin office, headed by GM Chris Leger. The Texas-based office will allow DWA to provide more on-the-ground support for various local clients — including Austin's SolarWinds — while also tapping into new areas.