Das Thema Influencer Marketing hält in immer mehr Branchen Einzug, so auch im B2B Marketing. Aber was bringt es tatsächlich, wie mache ich das Ganze messbar und wie schütze ich meine Marke vor Missbrauch?
News
30.11.18
Ein Design Sprint – Das klingt schon sehr fancy, mag aber irreführend sein. Das waren zumindest meine Gedanken, als mich unsere Partneragentur aus den Niederlanden angerufen hat und mich zu einem eben solchen eingeladen hat.
19.11.18
B2B marketers are usually last to play with fancy new ad tech toys. Cross-device matching, data management platforms, header bidding – all the good stuff goes through the B2C machine before it’s deemed safe for the conservative B2B crowd.
13.11.18
Every year, the Gartner Hype Cycle for Emerging Technologies report serves as a useful reality check for marketers who are too often dazzled by shiny objects. This year, it came as no surprise that virtual reality, augmented reality and mixed reality (MR) were high on the list of technologies whose future relevance for businesses is ripe for discussion.
31.10.18
There seems to be a growing consensus, no matter which side of a bid you sit on, that there are several concerns in the marketplace that need to be addressed.
12.10.18
Social platforms have taken a reputation hit this year. Mounting scandals and revelations, such as widespread bot accounts, discriminatory targeting, hacked accounts and mishandling of first-party data, have forced advertisers to take a hard look at their dealings with social platforms.
12.10.18
COO Patrick Knight explains why DWA moved to a cloud-based solution to manage company finances.
10.10.18
The win was aided by Dentsu Aegis’ 2016 acquisition of US-headquartered CRM and data specialist Merkle.
09.10.18
To service the account, Dentsu Aegis has created 'Team Intel,' which comprises talent from across its agency brands, including Carat, Merkle and Amnet.
