Merkle, DWA, gyro, B2B International and Digital Pi have been united to create what Dentsu Aegis Network is calling the first end-to-end integrated B2B agency.
News
01.09.20
01.09.20
Five award-winning business-to-business companies join forces to form world's first end-to-end integrated B2B agency
27.08.20
We are living in a period of reset and discovery, which promises both to be an extraordinary challenge and an opportunity as the world works through the uncertain prospect of rebuilding.
14.08.20
Brands and agencies often behave in ways one would expect, particularly in the current environment. Other times, intent data reveals something completely unexpected.
13.08.20
“B2Bs won’t be able to just rely on third-party cookies to target audiences,” said Izzie Rivers, chief strategy officer at Merkle | DWA.
12.08.20
To keep up with this shifting world, B2B marketers need to change. We are no longer managing the demand funnel, beholden to archaic KPIs around lead conversion, MQLs and opportunities. We are orchestrators of experiences, architects who design compelling reasons for our customers to not only buy our products or solutions but to partner and be advocates of our brands.
12.08.20
Many of our B2B clients run search and display campaigns for demand generation. They all have set budgets and goals to hit every quarter. They also want to see improvements in performance on a monthly basis; thus, we are always optimizing our campaigns to generate more leads at a lower cost month-over-month.
08.08.20
Die Diskussion „Inhouse versus externe Agentur“ ist nun wirklich keine neue. Dennoch, gerade in komplexen Zeiten, wie während der Corona-Situation, und den daraus folgenden Sparansätzen, wird die Fragestellung wieder aktuell.
06.08.20
In May, when we began analyzing brand and advertiser intent data, and observed significant surges in interest around terms related to "brand safety" and a decrease in intent around "account-based m
