B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution
News
21.08.19
Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has the power to parse vast amounts of data, in order to bring efficiency to every phase of a B2B buyer’s journey.
09.08.19
While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of new developments that have fundamentally transformed advertising capabilities and opportunities in this channel. If you haven’t been keeping up, your campaigns might be falling behind.
06.08.19
Cisco's lead creative agency is WPP's Ogilvy while its media is handled by DWA, a business-to-business digital media and marketing shop acquired by Merkle in 2017.
05.08.19
Compared with other verticals, retail benefits more from Google increasingly integrating the search functions of its various consumer-facing products, according to Krish Sailam, senior vice president of global programmatic solutions at Merkle-owned ad agency DWA, who was interviewed for the report.
26.07.19
“In most B2B marketing organizations, there is data that exists in a variety of places – often not federated, often unstructured and very difficult to build a simple view of the customer,” McLaren says.
25.07.19
DWA leaders weighed in on eMarketer's latest media spend research.
16.07.19
Merkle's B2B and High Tech EVP Michael McLaren talks to Techconnectr's Bob Samuels about the importance of ABM in B2B marketing.
02.07.19
Google announced in March that it will finally migrate Google Ad Manager – formerly AdX – to a first-price auction model. Ad Manager was one of the final holdouts still using the second-price model, and this move, for better or worse, will bring consistency to the marketplace.
