In times of challenge, many people instinctually think short-term. Climbers' feet from the summit of Everest, for instance, are not paragons of long-term, strategic thinking. Their sole focus is putting one foot in front of the other and getting enough oxygen to avoid collapse, as part of a fight or flight response.
News
08.07.20
Our current multiple crises environment has thrown many marketers’ strategies into disarray, pushing "brand safety" into the forefront for many brands even more than usual.
30.06.20
Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week's analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost.
25.06.20
"Customers expect to be able to engage with brands in ways that are more attuned to their needs," says Michael McLaren, global CEO of Merkle B2B Group. "This means more digital, more mobile, and a higher degree of marketing personalization. [Each factor] is only going to get more important in a post-COVID world."
25.06.20
As B2B marketers plan their personalization road maps, they need to be doing so with a new reality in mind: The B2B buyer journey of the future is going to be even more self-directed.
18.06.20
“We can expect B2B product supply chains will be stretched thin to keep up with urgent demands,” said DJ Kolapudi, analytics director at Merkle | DWA.
12.06.20
In terms of subject matter, interest in "emerging technologies" has spiked among both brand marketers and agencies from mid-May on, according to Michael McLaren, CEO of the B2B Group at Merkle and an expert in analyzing Bombora’s data.
11.06.20
The COVID-19 pandemic has upended every aspect of our business and personal lives in a record period, forcing organizations to entirely rethink their business strategies. Short-term cost measures like hiring freezes, travel bans, and furloughs are in place, with companies now looking at long-term initiatives to transform their businesses into digital-first operations.
09.06.20
Merkle, a leading technology-enabled, data-driven performance marketing agency, announces that B2B Marketing’s Benchmarking Report has named Merkle | DWA to its list of the top B2B marketing agencies. The agency took the top spot on the report’s list of fastest-growing US B2B marcomms agencies.
