In May, when we began analyzing brand and advertiser intent data, and observed significant surges in interest around terms related to "brand safety" and a decrease in intent around "account-based m
News
30.07.20
Brands and agencies are navigating a shifting landscape -- one that presents unforeseen challenges and opportunities to pivot towards new business practices.
24.07.20
This week, we take a look at brands’ and agencies’ behaviors as they relate to a few common marketing tactics and mediums. What does this data mean in relation to an impending election and four months of a workforce mired in a public health crisis?
15.07.20
If the past four months have shown us anything, it’s that the unprecedented impact of COVID-19 on our economy has left brands and advertisers working to reconcile two paradoxical urgencies: now is the time to introduce new technologies to accelerate digital transformation, but now is not the time to make big risky bets.
08.07.20
In times of challenge, many people instinctually think short-term. Climbers' feet from the summit of Everest, for instance, are not paragons of long-term, strategic thinking. Their sole focus is putting one foot in front of the other and getting enough oxygen to avoid collapse, as part of a fight or flight response.
08.07.20
Our current multiple crises environment has thrown many marketers’ strategies into disarray, pushing "brand safety" into the forefront for many brands even more than usual.
30.06.20
Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week's analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost.
28.06.20
Es ist erschreckend all die COVID-19 Ratgeber zu lesen, die Ihnen vorhersagen, dass jetzt genau die richtige Zeit ist zu werben. Dabei kennen diese Experten weder Ihr Unternehmen noch Ihre bisherige Kommunikation.
25.06.20
"Customers expect to be able to engage with brands in ways that are more attuned to their needs," says Michael McLaren, global CEO of Merkle B2B Group. "This means more digital, more mobile, and a higher degree of marketing personalization. [Each factor] is only going to get more important in a post-COVID world."
