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Senior Media Planner

The Senior Media Planner will be responsible for the day-to-day coordination, execution, and management of media plans. He/she will be required to develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner.

The Senior Media Planner will play a leadership role on the team, reporting to the Media Supervisor, and will be responsible for helping supervise the day-to-day workflow of the media planning staff on specific accounts. He/she will also work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.

Responsibilities:

  • Develop strong and effective media plans based on sound strategies and research
  • Cross check plans and all supporting documents (spec/TI sheets, IOs, billing docs)
  • Formulate, write, and present campaign/media recommendations
  • Oversee day-to-day workloads of Media Planners and Assistant Media Planners and assist in their training and development
  • Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities
  • Maintain a deep understanding of client business goals and marketing objectives and translate them into  digital objectives/strategies
  • Manage all aspects of the media plan execution, including issuing insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation
  • Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance
  • Remain abreast of the overall media marketplace and what opportunities are relevant to clients

Qualifications:

  • BA/BS degree (4-year college)
  • 4+ years in media management, including 3+ years with digital planning team
  • Possess demonstrable experience working in both B2B and B2C environments, as well as specific client experience within the technology sector
  • Possess outstanding written and verbal communications skills                                                                     
  • Be detail-oriented, very organized, able to multi-task, and able to work well under pressure                                                                                              
  • Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients
  • Have experience with research resources, such as @Plan, Nielsen/NetRatings, and AdRelevance, as well as other research/planning tools             
  • Proficiency in Word, Excel, and PowerPoint