Merkle Cookie Notice
How We Use Cookies
A cookie is a small file which may be downloaded to and stored on your computer, phone, tablet or other device when you visit a website. For more general information about cookies, please visit: www.aboutcookies.org.
When you first visit our website, you will see a banner at the top of the page prompting you to either accept cookies or to learn more about how to control cookie settings. Should you wish to decline out of any or all of the cookies we set, please refer to the Controlling Cookies Through Browser Settings section of this page on Merkle's site.
If you agree to our using cookies when you visit our websites, various cookies may be loaded to your computer to help us analyse web traffic, better target and tailor our advertising, deliver relevant content based on your interests and behavior, let us know when you revisit a site, assist in the correct operation of the site or store information about your preferences and interests.
Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by being able to remember your choices and preferences. We use traffic log cookies to identify which pages on our websites are being visited. This helps us analyse data about web page traffic and improve our website’s reliability and to tailor it to customer needs.
Overall, cookies help us deliver a better website experience, by enabling us to monitor which pages you find useful and which you do not and provide relevant content based on your interests. A cookie in no way gives us access to your computer or any information about you on your computer, other than the data you choose to share with us.
Types of Cookies
Cookies placed on your device when you visit our site are set either by us directly or by our business partners, including Adobe, Doubleclick, Facebook, Google Analytics, Google Adwords, LinkedIn, Lytics, Salesforce Pardot, Twitter, Wistia, and YouTube. As referenced later on this page:
- First-party cookies: are set directly by our website
- Third-party cookies: are set by our partners
Whether set by us or our business partners, our cookies fall in to a few broad categories of purpose:
- Necessary cookies: ensure the basic performance and user friendliness of the website; examples include serving you content specific to your location and monitoring site uptime
- Marketing cookies: informs the delivery of relevant content and messaging, on our site and elsewhere on the Internet, based on your behavior on our site and information you have voluntarily provided to us through lead-capture and contact forms on our site; examples include Adobe Target and Salesforce Pardot (on our site) and Doubleclick (on other websites)
- Analytics cookies: allow us to evaluate and report on the way visitors are using our site, allowing us to make continuous improvements to the user’s experience; examples include analytics and reporting services provided by Google, Adobe and others
A detailed overview of our first- and third-party cookies and their purpose(s) follows.
First-Party Cookies
AddThis
AddThis is a social sharing service that allows users to share pages from our website on social media and via email without leaving the page or needing to copy and paste a link.
Purpose(s): Analytics
Cookie Name(s):
- Check
- _atssc
- _atuvc
- _atuvs
Adobe Target
Adobe Target is a testing, optimization, and personalization tool that allows us to show different users different content on the same page depending on when they visit the site and what we know about them. It serves a dual purpose, with testing experiences geared toward improving the experience of all visitors to our sites and personalized experiences geared toward showing users relevant content based on their past behavior and what we know about them.
Purpose(s): Marketing
Cookie Name(s):
- AMCV_SESSIONID%40AdobeOrg
- Mbox
Bing Ads
Microsoft Bing Ads allows us to target advertising in Bing search results and in display advertising on other websites.
Purpose(s): Marketing
Cookie Name(s):
- _uetsid
CrazyEgg
CrazyEgg is a heat- and click-mapping service that allows us to see how visitors to our website interact with areas of certain pages. Information about a visitor's behaviour guides improvements we make to the user's experience. These cookies carry no personally identifiable information.
Purpose(s): Analytics
Cookie Name(s):
_ceg.s
_ceg.u
_ceir
Cloudflare
Cloudflare, with its worldwide network of proxy servers, also known as a Content Delivery Network, helps us ensure that our website loads quickly for users around the world. This cookie is set for security purposes and helps Cloudflare identify trusted web traffic when our site is being accessed.
Purpose(s): Necessary / functional
Cookie Name(s):
- _cfduid
Google Analytics / Google Optimize 360
Google Analytics is a web analytics service provided by Google, Inc. Google Analytics sets cookies in order to allow us to evaluate and report on the use of our website. It is widely used across the web and all data is anonymised meaning the cookies carry no personally identifiable information. These cookies help us to understand our visitor's behaviour and allow us to make improvements to better our user's experience. It's a win-win relationship.
Google Optimize is one of our website A/B testing and personalisation tools, provided by Google, Inc. Google sets the above cookie to determine a user's inclusion in a website experiment and the expiry of experiments a user has been included in. We perform these experiments to improve the performance and usability of our website
Purpose(s): Analytics
Cookie Name(s):
- _ga
- _gid
- gsScrollPos-XXXX
- _gaexp
Lytics
Lytics is a tool that allows us to integrate data collected from different sources and create sophisticated audience pools for targeted experiences on our website. As an example, we might combine information about where a user has been on our site and what their interests are to show content that is more likely to be relevant on the home page of our website. While the data we use might contain some personal information, all of it will be anonymized before it is put in to use on our site.
Purpose(s): Marketing
Cookie Name(s):
- seerid
- seerses
- ly_segs
- PathforaPageVie
- PathforaPageView
Merkle
We set a few cookies at the site level to monitor the accessibility and uptime of the site and to store decisions you have made about content, including the default geographic region and cookie and popup notifications. No personal information is stored in these cookies.
Purpose(s): Necessary / functional and Tracking
Cookie Name(s):
- LastMRH_Session
- MRHSession
- PF2
- global_toggle
- Drupal.visitor.manuallySetRegion
- security_accept
- JSESSIONID
Salesforce Pardot
Salesforce Pardot is a marketing automation tool that is used to collect personal information voluntarily provided to us through forms on our website. The information collected is stored securely in our Salesforce database and used to inform the nature of subsequent communications with users, including those delivered via email. Once we have your information in Pardot, we will typically streamline components of the site experience for you, including pre-populating information or simply asking for less information in forms on return visits to the site.
Blocking or disabling cookies from Pardot may make it impossible for you to access select pieces of content on the site that is stored behind a form.
Purpose(s): Marketing
Cookie Name(s):
- visitor_idXXXXX
- visitor_idXXXXX-hash
Wistia
Wistia is a video-hosting service that allows us to embed videos on pages of our website. The cookies set allow us to report and analyze the viewing habits of users when a video is played.
Purpose(s): Analytics
Cookie Name(s):
- _distillery
Third-Party Cookies
In addition to the cookies listed above, the following partners may set their own cookies while you browse our site:
AddThis
AddThis is a social sharing service that allows users to share pages from our website on social media and via email without leaving the page or needing to copy and paste a link.
Purpose(s): Analytics
Cookie Name(s):
- bt2loc
- uid
- uvc
- bku
- cw_id
- di2
- na_id
- na_tc
- ssc
- vc
Adobe Target
Adobe Target is a testing, optimization, and personalization tool that allows us to show different users different content on the same page depending on when they visit the site and what we know about them. It serves a dual purpose, with testing experiences geared toward improving the experience of all visitors to our sites and personalized experiences geared toward showing users relevant content based on their past behavior and what we know about them.
Purpose(s): Marketing
Cookie Name(s):
- demdex
- dextp
- DSTJS
- DSID
- cto_lwid
Bing Ads
Microsoft Bing Ads allows us to target advertising in Bing search results and in display advertising on other websites.
Purpose(s): Marketing
Cookie Name(s):
- MUID
- MUIDB
- MR
- EDGE_S
- _SS, SRCHD
- SRCHUID
- SRCHUSER
Doubleclick
We use Google's doubleclick.net cookie for conversion tracking purposes, to track the performance of our own AdWords and display advertising campaigns. If you visit certain pages on our website, Google (and Merkle) will be able to tell that your visit was a result of a click on one of these ads.
Purpose(s): Marketing
Cookie Name(s):
- IDE
- DSID
Cloudflare, with its worldwide network of proxy servers, also known as a Content Delivery Network, helps us ensure that our website loads quickly for users around the world. This cookie is set for security purposes and helps Cloudflare identify trusted web traffic when our site is being accessed.
Purpose(s): Marketing
The following links have more information on Facebook's interest-based advertising and how to opt out:
- Information on Facebook's interest-based advertising
- Opt out of interest-based advertising on Facebook
Cookie Name(s):
- act
- c_user
- datr
- fr
- presence
- wd, xs
- _attag
- _atuvc
- _atuvs
- dpr
- sb
Google (YouTube and Maps)
We embed videos from YouTube and maps from Google Maps on pages of our website. Google will set cookies as part of those embeds to measure performance and optimize appearance and functionality depending on your browser, device, and Internet connection.
Purpose(s): Necessary / functional
Cookie Name(s):
- 1P_JAR
- CONSENT
- NID
- APISID
- HSID
- SAPISID
- SID
- SSID
- AID
- PREF
- VISITOR_INFO1_LIVE
- YSC
- LOGIN_INFO
We regularly advertise our products and services on LinkedIn. Cookies are generally only set by LinkedIn if you are signed in to (or have been signed in to) a matching account and and are generally linked to the use of the Social Media 'like' buttons embedded on our site and many others throughout the web. LinkedIn’s cookies help us measure conversion tracking and performance of our campaigns.
Purpose(s): Marketing
Cookie Name(s):
- BizoID
- lang
- _ga
- bcookie
- lidc
- BizoCustomSegments
- BizoData
- BizoUserMatchHistory
- UserMatchHisto
Lytics
Lytics is a tool that allows us to integrate data collected from different sources and create sophisticated audience pools for targeted experiences on our website. As an example, we might combine information about where a user has been on our site and what their interests are to show content that is more likely to be relevant on the home page of our website. While the data we use might contain some personal information, all of it will be anonymized before it is put in to use on our site.
Purpose(s): Marketing
Cookie Name(s):
- _cfduid
- seerid
Salesforce Pardot
Salesforce Pardot is a marketing automation tool that is used to collect personal information voluntarily provided to us through forms on our website. The information collected is stored securely in our Salesforce database and used to inform the nature of subsequent communications with users, including those delivered via email. Once we have your information in Pardot, we will typically streamline components of the site experience for you, including pre-populating information or simply asking for less information in forms on return visits to the site.
Blocking or disabling cookies from Pardot may make it impossible for you to access select pieces of content on the site that is stored behind a form.
Purpose(s): Marketing
Cookie Name(s):
- pardot
- visitor_idXXXXX
- visitor_idXXXXX-hash
- lpvXXXXX
We occasionally advertise our products and services on Twitter. Cookies are generally only set by Twitter if you are signed in to (or have been signed in to) a matching account and and are generally linked to the use of the Social Media 'like' buttons embedded on our site and many others throughout the web. Twitter’s cookies help us measure conversion tracking and performance of our campaigns.
Purpose(s): Marketing
Cookie Name(s):
- _ga
- guestid
- lang
- lan
- muc
- eu_cn
- personalization_id
- tfw_
Wistia
Wistia is a video-hosting service that allows us to embed videos on pages of our website. The cookies set allow us to report and analyze the viewing habits of users when a video is played.
Purpose(s): Analytics
Cookie Name(s):
- _ga
- _gid
- _sp_id.2b40
- _v4
- hubspotuk
- messagesUtk
- optimizelyE
- _distillery
- muxData
Controlling Cookies Through Browser Settings
Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website as some cookies may be required for full and correct operation of our sites.
The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer.
Whilst we would encourage you to keep our first party cookies enabled (so that we can make your on-site experience better), the following links provide guidance on how to manage cookie permissions through your browsers settings. This includes instructions on how to delete existing cookies and block them from being set in the future:
- Firefox: Enable and disable cookies that websites use to track your preferences
- Safari: Managing Cookies
- Google Chrome: Manage cookies
- Opera: Security & Privacy in Opera
- Internet Explorer: How to manage cookies in Internet Explorer 9, How to delete cookie files in Internet Explorer
- iOS instructions: here
- Android instructions: here
Cookies on Other Merkle Websites
The Merkle DWA Sites use the following cookies:
Owner/Host:
.dwamedia.com
Cookie Name(s):
-
__qca
Purpose:
Collects anonymous data on the user's visits to the website, such as the number of visits, average time spent on the website an d what pages have been loaded with the purpose of generating reports for optimising the website content.
Owner/Host:
.dwamedia.com
Cookie Name(s):
-
__unam
Purpose:
Saves the user's navigation on the website including what pages have been viewed and how long the browser has been used to view each page.
Owner/Host:
.dwamedia.com
Cookie Name(s):
-
_ga
-
_gid
Purpose:
Registers a unique ID that is used to generate statistical data on how the visitor uses the website
Owner/Host:
.dwamedia.com
Cookie Name(s):
-
_gat
Purpose:
Used by Google Analytics to throttle request rate
Owner/Host:
.dwamedia.com
Cookie Name(s):
-
_hjIncludedInSample
Purpose:
Determines if the user's navigation should be registered in a certain statistical place holder
Owner/Host:
.dwamedia.com
Cookie Name(s):
-
_hly_sid
-
_hly_vid
-
_mkto_trk
-
ei_client_id
-
History.store
-
mp_#_mixpanel
Purpose:
Tracks a user’s use of our site
Owner/Host:
.dwamedia.com
Cookie Name(s):
-
has_js
Purpose:
Registers whether or not the user has activated JavaScript in the browser
Owner/Host:
.dwamedia.com
Cookie Name(s):
-
SESS#
Purpose:
Preserves users states across page requests
Owner/Host:
303-yvw-299.mktoresp.com
Cookie Name(s):
-
BIGipServer#
Purpose:
Used to distribute traffic to the website on several servers in order to optimise response times
Owner/Host:
app.hushly.com
Cookie Name(s):
-
_hly_gvid
-
AWSALB
Purpose:
B2B lead tracking and conversion
Owner/Host:
app.hushly.com
Cookie Name(s):
-
JSESSIONID
Purpose:
B2B lead management- preserves users states across page requests
Owner/Host:
doubleclick.net
Cookie Name(s):
-
IDE
Purpose:
Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Owner/Host:
doubleclick.net
Cookie Name(s):
-
r/collect
Purpose:
Registers anonymised user data, such as IP address, geographical location , visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.
Owner/Host:
doubleclick.net
Cookie Name(s):
-
test_cookie
Purpose:
Used to check if the user's browser supports cookies.
Owner/Host:
google.com
Cookie Name(s):
-
ads/user-lists/#
Purpose:
Targteing/Advertising
Owner/Host:
google-analytics.com
Cookie Name(s):
-
collect
Purpose:
Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.
Owner/Host:
openx.net
Cookie Name(s):
-
i
Purpose:
Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.
Owner/Host:
quantserve.com
Cookie Name(s):
-
mc
Purpose:
Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.
Owner/Host:
rubiconproject.com
Cookie Name(s):
-
c
-
rpx
Purpose:
Targeting/Advertising
Owner/Host:
rubiconproject.com
Cookie Name(s):
-
khaos
-
put_#
Purpose:
Registers anonymised user data, such as IP address, geographical location , visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites th at use the same ad network.
Owner/Host:
sharethis.com
Cookie Name(s):
-
__stid
Purpose:
Registers a unique ID that identifies the user's device for return visits
Owner/Host:
w55c.net
Cookie Name(s):
-
matchbluekai
Purpose:
Used to synchronise data for targeted ads with third party systems
Owner/Host:
w55c.net
Cookie Name(s):
-
matchgoogle
-
matchopenx
-
match-result
-
matchyahoo
Purpose:
Regulates synchronisation of user identification and exchange of user data between various ad services
Owner/Host:
w55c.net
Cookie Name(s):
-
wfivefivec
Purpose:
Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.
Owner/Host:
yieldlab.net
Cookie Name(s):
-
id
Purpose:
Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads