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Social Media Advertising Analyst

The social media advertising team manages all social media advertising and strategic consulting services specifically relating to paid social media. The Social Media Advertising Analyst provides a key support role and works closely with the Social Advertising Strategists to ensure campaign and client success. In an immensely fast-moving channel, the ideal candidate will be highly driven and entrepreneurially minded.

Responsibilities:

  • Create, implement, track, analyze and optimize paid social advertising campaigns in Facebook, Twitter, LinkedIn, Instagram, and social optimization tools, including AdStage
  • Conduct recurring weekly and monthly social media advertising analysis and campaign optimizations
  • Provide consistent and effective support to Social Advertising Strategists on day-to-day management of campaigns and new paid social opportunities
  • Measure and evaluate success of social media advertising campaigns to inform investment decisions
  • Deliver analysis and insights that help teams optimize social media advertising initiatives
  • Maintain and create marketing's KPI dashboards
  • Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted
  • Manage digital media buying and planning through all steps of the planning process, from RFPing, partner evaluations, partner scoring, negotiations and final execution

Qualifications:

  • Bachelor’s degree in Marketing, Economics, or Mathematics preferred
  • Certifications: Google Analytics preferred
  • 6 months to 2 years of relevant work experience in social media advertising, paid search marketing or media planning and/or another highly quantitative, analytical, and results-driven experience
  • Experience with Facebook, Twitter or LinkedIn advertising highly preferred
  • Proficiency in Excel and PowerPoint is a must
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-paced environment
  • High level of accuracy and attention to detail
  • Keen problem-solving and troubleshooting abilities