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Senior Programmatic Manager

We are seeking a Senior Programmatic Manager. The programmatic team sits within our Digital Performance team and drives programmatic strategies and execution for the agency. The ideal candidate has hands-on experience with programmatic media buying, is a great communicator, and is ready to lead a Tier 1 client's programmatic activity.

Responsibilities:

  • Manage a Tier 1 client's programmatic strategy & execution
  • Drive agency strategy around programmatic and social buying through technology platforms
  • Evaluate and recommend current and potential technology partners
  • Setup, manage and optimise different types of programmatic inventory via multiple Demand Side Platforms
  • Maintain relationships with programmatic vendors
  • Manage costs incurred and revenue generated from buying platforms
  • Indirectly manage and lead 2-3 member programmatic buying team
  • Oversee implementation of programmatic media campaigns
  • Produce and present engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing and media optimisation and management
  • Provide insight and guidance to members of the Integrated Media team
  • Maintain and stay current about industry news and research

Skills & Requirements:

  • At least 3-4 years hands on experience with following media technology tools: DSPs, SSPs, ad-servers, ad-exchanges, retargeting tools, Facebook advertising, Google Display Network
  • 5+ years of experience in digital media
  • Experience with any of the following tools is a plus: DataXu, The Trade Desk, Doubleclick
  • Strong background of digital media ad units including digital display, video, mobile and social.
  • Bachelor's degree required; concentration in advertising, marketing, business administration and/or communications preferred
  • Possess and demonstrate a deep and current knowledge of Digital trends and strategy within a merketing advertising environment

About You!

  • Enjoys working in a fast-paced environment
  • Strong teamwork and communication skills
  • Ambitious self starter who enjoys a good challenge and continuous learning
  • Amplifies a culture of respect, trust, and team communication

About us

DWA, a Merkle Company, is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection where media, technology and strategic marketing meet. Operating from eight offices around the globe covering North America, EMEA and Asia Pacific, DWA offers a range of programs such as programmatic media, marketing automation, account-based marketing and content marketing consulting - all for over 150 of the world's best technology companies, including DXC, NetApp, Salesforce, Cisco and Intuit.