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Programmatic Media Buyer

 

We are seeking a Programmatic Media Buyer. The programmatic team sits alongside our media planning group and works to execute against strategies per client. The ideal candidate has hands-on experience with programmatic media buying or ad operations, is a great communicator, and is ready to lead a team implementing programmatic media buys across the agency.

 

Responsibilities: 

  • Drive agency strategy around programmatic through technology platforms

  • Evaluate and recommend current and potential technology partners

  • Setup, manage and optimize different types of Programmatic inventory via multiple Demand Side Platforms

  • Maintain relationships with programmatic vendors

  • Manage costs incurred and revenue generated from buying platforms

  • Oversee implementation of all programmatic media campaigns

  • Produce and present engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing and media optimization and management.

  • Provide insight and guidance to members of the Integrated Media team.

  • Maintain and stay current about industry news and research

 

Skills & Requirements:

  • At least one year of hands-on experience with one or more of the following media technology tools: DSPs, SSPs, ad-servers, ad-exchanges, retargeting tools, Facebook advertising, Google Display Network

  • 2+ years of experience in digital media

  • Experience with any of the following tools is a plus: DataXu, Quantcast, TubeMogul, Doubleclick

  • Strong background in digital media ad units including digital display, video, mobile and social.

  • Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred

  • Possess and demonstrate a deep and current knowledge of Digital trends and strategy within a marketing advertising environment

 

About You!

  • Enjoys working in a fast-paced environment

  • Strong teamwork and communication skills

  • Ambitious self-starter who enjoys a good challenge and continuous learning

  • Amplifies a culture of respect, trust, and team communication