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Associate Analytics Director

The Associate Analytics Director is responsible for building and fostering an office environment that yields strong analytics performance and client growth. The Associate Analytics Director drives an innovative tone with key accounts and the office as a whole, generating enthusiasm and commitment to client business performance.

The Associate Analytics Director looks for and delivers new and innovative solutions to client business issues and challenges. As a new business lead, this individual is responsible for contributing to overall business growth via account expansion and net new business projects.

Please note that you must be authorized to work in the U.S. and that this position isn't eligible for visa sponsorship.

Responsibilities:

Account Management

  • Work closely with Channel and Account Directors to effectively build relationships on strategically important accounts
  • Support analytics staff with client on-boarding, reporting challenges, and uncovering insights
  • Understand the client landscape and concerns across all key accounts
  • Be responsible for the analytics team account structure, ensuring that staffing supports current client requirements and future growth
  • Dynamic presenter with client gravitas

Finance and Profitability

  • Focus on scoping, staffing and profitability within the analytics team
  • Responsible for reviewing all client scopes of services prior to launching and establishing appropriate fees for work
  • Lead client revenue growth through advanced and innovative offerings

Analytics and Data Management

  • Mentor the teams to deliver exemplary analytics practices
  • Serve as an advisor and mentor to analytics team and lead the team in flawless and accountable execution
  • Recommend KPIs and establish measurement process for media plans in conjunction with channel teams
  • Deep understanding of media landscape, site analytics, attribution and CRM systems for holistic advising (ex. Adrobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)
  • Translate large-scale data into human insights and stories that drive change in digital marketing strategy and tactics

Reporting and Tag Management

  • Drive data integrations in alignment with measurement framework to ensure accurate reporting
  • Oversee the development of reporting consistent with brand marketing objectives and client business concerns
  • Oversee the coding of data extraction, transformation and models in Stata, SQL and Python (R a plus but not required)
  • Quickly understand multiple data sources and develop methodology for joining data that will add value (ex. naming conventions, data mapping, etc.)
  • Oversee development of custom performance reporting and analyses across multiple channels/clients through Excel, Convertr, Datorama and/or Tableau
  • Working knowledge of 1st and 3rd party data use in DMPs and DSPs for end to end reporting, segementation strategy and audience activation (ex. DBM, DCM, Adobe Data Cloud, Blue Kai)
  • Manage process with ad ops team while leveraging a working knowledge of tag management and trafficking best practices (ex. GTM or DTM)

Internal Processes and Relationships

  • Plan, direct, supervise, and coordinate work activities of subordinates and handle all personnel requirements for immediate staff, including training and development
  • Attract, retain, develop and motivate analytics staff to develop strength within the organization
  • Amend, retract and design processes to deliver best practice reporting and analytics
  • Own and foster growth in the relationships with analytics agency partners
  • Assist in new business pitches through development of analytics offerings for RFPs and RFIs
  • Assist senior management with operational changes and management, including staff, revenue and business growth
  • Understand all DWA offerings and upsell/crossell those solutions to clients, including performance, analytics and consulting
  • Attend annual conferences, participate in speaker panels, and contribute to industry blogs

Qualifications:

  • 5-7 years’ experience, with at least 3 years focused on digital advertising
  • Exceptional leadership skills and management experience, demonstrated through staff development and implementation of exemplary processes
  • Excellent understanding of the media business and platforms used to facilitate digital strategy
  • Strong commercial acumen, excellence in managing profitability and responsibility for driving revenue
  • Ownership of department/agency initiative recommendations and implementation. Ability to understand and promote multiple disciplines across the media and marketing business.
  • Strong track record in B2B technology accounts and understanding of relevant client challenges
  • Excellent track record of maintaining multiple client engagements at once and growing client business
  • Build trusting, collaborative relationships with senior-level clients
  • Serve as a DWA ambassador and demonstrate grace in challenging internal/external scenarios
  • Excellent track record of driving client growth and diversification into multiple products and services
  • History of leading and winning new business
  • Ability to promote DWA externally via events and partnerships
  • Masters’ Degree in Business or Computer Science a plus