DWA's blog


B2B Paid Search Performance in the Era of COVID-19

Lucia Rodas-Estrada, Search Director

COVID-19 has impacted all of us in one way or another. Our personal and professional lives have changed, our routines are different than earlier this year, and our needs and priorities have changed as well. In addition, the global economy has been affected by the pandemic and many businesses have had to adjust and re-prioritize their goals and resources. 

Read more »

Merkle’s 2019 B2B Exchange: Creating the Ideal Future State

Eva Johnson, Director of Marketing and Communications

In early October 68 B2B marketers from across the US gathered in Austin, Texas for Merkle’s third annual B2B Exchange. Attendance included representatives from multinational companies such as Cisco, Dell, and Unilever. Our strategic partners Adobe and LinkedIn sponsored the event with discussions about the opportunity gap in thought leadership and delivering great customer experiences (CX).

Read more »