DWA's blog


Merkle’s 2019 B2B Exchange: Creating the Ideal Future State

Eva Johnson, Director of Marketing and Communications

In early October 68 B2B marketers from across the US gathered in Austin, Texas for Merkle’s third annual B2B Exchange. Attendance included representatives from multinational companies such as Cisco, Dell, and Unilever. Our strategic partners Adobe and LinkedIn sponsored the event with discussions about the opportunity gap in thought leadership and delivering great customer experiences (CX).

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