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15.02.19

Independent Research Firm Recognizes DWA, A Merkle Company in New B2B Marketing Agencies Report

Eva Johnson, Director of Marketing and Communications

DWA, a Merkle Company and leading B2B marketing and media agency is included in Forrester’s recent B2B Marketing Agencies report. The report, B2B Marketing Agencies, North America, Q1 2019, is available for download to Forrester subscribers here and highlights the ways in which today’s B2B marketers enlist the support of marketing agencies. Forrester also provides recommendations on how to choose an agency, along with a list of 39 service providers segmented by revenue. With annual B2B marketing revenue figures of over $50 million, DWA is classified in the “large” category on Forrester’s list. Seven other agencies appear in this segment, including Dentsu-owned gyro and IPG’s MRM//McCann.

Merkle, a leading technology-enabled, data-driven, global performance marketing agency and part of Dentsu Aegis Network, acquired DWA in late 2017 to grow its B2B operation. With clients such as Cisco, DXC Technology, and Intel, DWA brings an impressive client roster to Merkle’s organization. DWA’s specialties include account-based marketing, demand generation, programmatic media, and technology stack consultation and integration. The company grew its revenue by over 80% in 2018, making it one of the fastest growing media and marketing agencies in the B2B space.