San Francisco, CA, July 28, 2015 — DWA, the leading global marketing agency specializing in the technology sector, today announced that Phil Talbot has joined the company as Managing Partner. Phil will be responsible for continuing to evolve DWA’s service offerings to stay ahead of a rapidly changing communications market.
Phil served DWA for the last 18 months as a non-executive director, developing a deep understanding of the company and a vision for continually increasing speed and agility in developing service offerings that meet ever-changing client needs and new market conditions.
As managing partner, Phil will work closely with the Executive Board and the DWA network leaders to define and deliver the cutting-edge services to clients to ensure the agency has a strong competitive advantage across the globe. Phil will lead strategic initiatives that support DWA’s growing prominence across both media and marketing specialities. Phil will work closely with teams and individuals and will advise and enable them to further grow integrated practice groups and expand new solution level expertise and processes.
“Our clients need programs that get results and that means continually testing and scaling new emerging advertising methods, and also building intelligently on tried-and-true media and marketing foundations that we know work today,” said David Wood, founder & CEO at DWA. “Phil’s work scaling ZenithOptimedia and his expertise in advising growth-stage companies in Asia uniquely positions him to help us pioneer new opportunities for our clients and ensure we are truly a leading provider of marketing solutions to technology clients around the globe.
Prior to joining DWA as managing partner, Phil served as the CEO of ZenithOptimedia Asia Pacific for nine years, where he built the ZO APAC network from a “start up” in 2004, into a multi disciplined powerhouse in the region, investing into diversified revenue streams, mainly digital, as well as identifying and acquiring key companies. Under Phil’s leadership, ZenithOptimedia evolved into three business divisions consisting of 1,200+ people, 30+ offices in 13 markets across Asia Pacific.
In 2014, Phil founded Asia Communications Xpertise, a boutique company that helps grow and scale emerging companies in Asia. “This is a critical time for agencies to lead, as clients are more than ever before looking to their agencies to understand and advise on emerging tech and how to take tangible steps to improve their media and marketing programs, based on this new data and technology.” said Phil Talbot, Managing Partner at DWA. “DWA is a first-choice partner for any technology company that wants to be at the forefront of media and marketing today, with talented people who know how to deliver business results. Things are getting more complicated, but now is the time to build great new programs together with our clients and to solve challenges and inspire customers.”
For more information visit www.dwamedia.com
DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That’s why you’ll find us at the intersection where media, technology and strategic marketing meet. Operating from eight offices around the globe covering North America, EMEA and Asia Pacific, DWA offers a range of programs such as programmatic media, marketing automation, account-based marketing and content marketing consulting - all for over 150 of the world’s best technology companies, including Cisco, Citrix, Box and more.