As marketers, we are often obsessed with how to improve the efficiency of our ad dollars. We crunch endless strings of numbers, keep up to date with the latest digital offerings and work across crazy time zones… all for the satisfaction of seeing our campaign in market and performing at its optimum. It’s high time the tools we use work as hard as we do.
Communication in a Hyperconnected World
Living in a digitized world with a globalized economy, the potential of our future is boundless. Unfortunately, so is the case with our emails/texts/calls.