In Jeremy’s role as General Manager within the Merkle B2B practice, he works with leading B2B clients across the Financial Services and Technology categories. Drawing on his 20+ years of media and digital marketing experience in agency and client-side positions, Jeremy believes in paid media’s ability to be a growth driver within the Customer Experience ecosystem. Over his career, he’s led teams to deliver full-funnel media and analytics for major B2B and B2C brands including Sprint Business, Oracle, Hewlett Packard Enterprise, Bank of America, Merrill Lynch Wealth Management, Dunkin Donuts, and Choice Hotels. Jeremy’s experience spans Digital Strategy, Media Strategy, Demand Generation, Account-Based Marketing, Content Marketing, Partnerships, Sports Marketing, Addressable and Programmatic Media, and agency operations and resourcing.
Jeremy is also active with media industry trade groups including having served as the Vice President of the BIMA (Boston Interactive Media Association) Executive Committee.