Jake Hird


VP, Strategy, APAC

Jake delivers strategic digital consultancy and insights to clients, around a broad range of topics and capabilities.

Coming from a background of digital business and marketing, strategy, commercial research, development and account management, he is currently a VP of Strategy.

Prior to this, he held senior roles at the likes of Sapient; the global digital and technology division of the Publicis Groupe, Accenture Strategy and Econsultancy, with international experience spanning a wide spectrum of industries across media, entertainment, travel, telco, finance and FMCG.

Over the years, he’s worked with some of the world’s best-known brands including the likes of Sony Ericsson, Hoyts, 3M, Disney, Air New Zealand, Oxfam, Telstra, Tabcorp, PayPal, the BBC, Universal, AXA, Orange, Coca-Cola, and Samsung.

He holds a Masters in Digital Marketing Communications and is well known and respected by many senior professionals. He also comments frequently on the digital industry and landscape, as well as having authored multiple industry reports, contributing significantly to a body of knowledge that digital specialists around the world have come to rely on.