Craig is currently the SVP Client Partner on the Intel business, overseeing the Americas client relationships and providing strategic guidance for the brand. Prior to joining DWA Media, Craig has worked on all sides of the digital media landscape: agency, client and publisher and has helped guide such brands as Oracle, HP, Ford Motors, Monster.com, and others.
Craig's entrepreneurial mindset is what drives his success as an advertising leader dating back to his first days out of college in 1992 when he established and funded a small chain of coffee houses, seizing on the prevailing trends set by Starbucks and other regionally established coffee brands. It was here that he learned how to drive ROI, and he implements the same acumen to his clients' business now to ensure effective and actionable media strategy across online, social, video, mobile, programmatic, direct OOH, and audio.
Craig has a BA in Advertising and Human Interaction from Drake University and received certification in direct and interactive marketing from the Charles H. Kellstadt Graduate School of Business at DePaul University. He is on the Sponsorship Committee of the Chicago Interactive Marketing Association (CIMA) and sits on the Advisory Board of the Novus Club which is a student developed and led organization focused on building a generation of leaders, innovators, and entrepreneurs.
Craig resides in Glenview, IL with his wife Amy, and two kids. In his spare time, he can be found biking, running or on the paddle courts of Glenview where he is - not surprisingly - the captain of his team.