Understanding the buyer’s needs is an integral part of creating successful marketing campaigns. Discover a new way for identifying, evaluating and prioritizing your buyer’s needs, with SiriusDecisions’ Needs Aperture Model.
DWA celebrated its 20th anniversary last week with a long list of achievements from the past two decades and a globally-coordinated office party crossing eight time zones. While we continue to celebrate our accomplishments from the past, we are also looking to the future and the promising years ahead.
Stories are a powerful vehicle which can drive engagement across prospects, customers, partners and employees. Media campaigns from technology brands these days have very little visible storytelling, so where have all the storytellers gone?
Leaders from DWA and DataXu are talking Programmatic TV at the 2016 NAB Show in Las Vegas. Check out their session to learn more about strategically integrating Programmatic TV into media plans and how 2016 will shape this emerging digital channel.