Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to adjust their habits in order to make the most of them.
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16.10.19
"We ultimately market to people and need to understand what drives them on a personal level," says Laura Pierce, head of B2B search & social at DWA.
23.09.19
DWA, a Merkle Company and leading B2B marketing and media agency, has been named to Adweek’s list of fastest growing agencies.
27.08.19
B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution
21.08.19
Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has the power to parse vast amounts of data, in order to bring efficiency to every phase of a B2B buyer’s journey.
09.08.19
While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of new developments that have fundamentally transformed advertising capabilities and opportunities in this channel. If you haven’t been keeping up, your campaigns might be falling behind.
06.08.19
Cisco's lead creative agency is WPP's Ogilvy while its media is handled by DWA, a business-to-business digital media and marketing shop acquired by Merkle in 2017.
05.08.19
Compared with other verticals, retail benefits more from Google increasingly integrating the search functions of its various consumer-facing products, according to Krish Sailam, senior vice president of global programmatic solutions at Merkle-owned ad agency DWA, who was interviewed for the report.
26.07.19
“In most B2B marketing organizations, there is data that exists in a variety of places – often not federated, often unstructured and very difficult to build a simple view of the customer,” McLaren says.
