Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week's analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost.
Es ist erschreckend all die COVID-19 Ratgeber zu lesen, die Ihnen vorhersagen, dass jetzt genau die richtige Zeit ist zu werben. Dabei kennen diese Experten weder Ihr Unternehmen noch Ihre bisherige Kommunikation.
"Customers expect to be able to engage with brands in ways that are more attuned to their needs," says Michael McLaren, global CEO of Merkle B2B Group. "This means more digital, more mobile, and a higher degree of marketing personalization. [Each factor] is only going to get more important in a post-COVID world."
In terms of subject matter, interest in "emerging technologies" has spiked among both brand marketers and agencies from mid-May on, according to Michael McLaren, CEO of the B2B Group at Merkle and an expert in analyzing Bombora’s data.
The COVID-19 pandemic has upended every aspect of our business and personal lives in a record period, forcing organizations to entirely rethink their business strategies. Short-term cost measures like hiring freezes, travel bans, and furloughs are in place, with companies now looking at long-term initiatives to transform their businesses into digital-first operations.
Merkle, a leading technology-enabled, data-driven performance marketing agency, announces that B2B Marketing’s Benchmarking Report has named Merkle | DWA to its list of the top B2B marketing agencies. The agency took the top spot on the report’s list of fastest-growing US B2B marcomms agencies.