Brands and agencies often behave in ways one would expect, particularly in the current environment. Other times, intent data reveals something completely unexpected.
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14.08.20
13.08.20
“B2Bs won’t be able to just rely on third-party cookies to target audiences,” said Izzie Rivers, chief strategy officer at Merkle | DWA.
12.08.20
To keep up with this shifting world, B2B marketers need to change. We are no longer managing the demand funnel, beholden to archaic KPIs around lead conversion, MQLs and opportunities. We are orchestrators of experiences, architects who design compelling reasons for our customers to not only buy our products or solutions but to partner and be advocates of our brands.
12.08.20
Many of our B2B clients run search and display campaigns for demand generation. They all have set budgets and goals to hit every quarter. They also want to see improvements in performance on a monthly basis; thus, we are always optimizing our campaigns to generate more leads at a lower cost month-over-month.
08.08.20
Die Diskussion „Inhouse versus externe Agentur“ ist nun wirklich keine neue. Dennoch, gerade in komplexen Zeiten, wie während der Corona-Situation, und den daraus folgenden Sparansätzen, wird die Fragestellung wieder aktuell.
06.08.20
In May, when we began analyzing brand and advertiser intent data, and observed significant surges in interest around terms related to "brand safety" and a decrease in intent around "account-based m
30.07.20
Brands and agencies are navigating a shifting landscape -- one that presents unforeseen challenges and opportunities to pivot towards new business practices.
24.07.20
This week, we take a look at brands’ and agencies’ behaviors as they relate to a few common marketing tactics and mediums. What does this data mean in relation to an impending election and four months of a workforce mired in a public health crisis?
15.07.20
If the past four months have shown us anything, it’s that the unprecedented impact of COVID-19 on our economy has left brands and advertisers working to reconcile two paradoxical urgencies: now is the time to introduce new technologies to accelerate digital transformation, but now is not the time to make big risky bets.
