B2B advertisers always want to know where they should invest their marketing dollars. For a long time, the answer has been, “Depends on where your audience is.”
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22.05.17
How can clients provide crystal-clear objectives and a brief that’ll allow agencies to add real value? Michael King speaks to five agency-side experts to find out
19.05.17
While B2B companies have tested, deployed and/or scaled their account-based marketing (ABM) programs over the last few years, B2B marketers continue to struggle with how to build, execute and measure a dynamic ABM media strategy.
18.04.17
To explore the media landscape and state of digital marketing today, Adotas caught up with Bob Ray, CEO.
07.04.17
Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and Whitney Powell, the company’s media director, about how business-to-business (B2B) advertisers are leveraging the latest programmatic trends today, including the use of first-party data and programmatic for TV advertising.
04.04.17
DWA, an award-winning, independent media and marketing agency, today announced its expansion into Texas with the opening of an office in Austin. DWA also announced the appointment of Chris Leger as General Manager to drive DWA's expansion in this fast-growing region.
30.03.17
DWA, a global media and marketing agency for tech companies, announced the opening of an Austin office, headed by GM Chris Leger. The Texas-based office will allow DWA to provide more on-the-ground support for various local clients — including Austin's SolarWinds — while also tapping into new areas.
15.03.17
DWA is featured in Select Media's "Asian Adtech Online Video Landscape" infographic.
09.03.17
The elite Marketing Academy, a non-profit group that helps guide the next generation of marketing leaders, selected DWA's Group Business Director Jacquelyn Cowardin as one of 30 2017 recruits for its "Australian Scholarship Programme."
