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„Content ist tot – lang lebe Content“
In der Serie „Media Business & Insights“ lässt Thomas Biedermann tief blicken und verrät uns, was das Media- und Marketingbusiness zur Zeit bewegt. In diesem Teil geht es um ein immer wiederkehrendes Thema der Branche: das Content Marketing.
LinkedIn Launches Native Video To Boost In-Feed Engagement
DWA's Vino Suresh comments on LinkedIn's current limitations for video engagement and measurement, and how new developments will be of great interest to B2B marketers.
DWA Media Named to the 2017 Inc. 5000 List of Fastest-Growing Private Companies in America for Fourth Consecutive Year
Only 10% of companies have made the list four times, putting DWA Media in a rarefied and prestigious group. According to Inc. Media, companies that made the list grew an average of sixfold since 2013.
Inc. 5000 2017: The Full List
DWA named one of the fastest-growing companies for the fourth year in a row.
2017 AdWords Industry Benchmark Report: An Agency’s Perspective
DWA's SEM Team Manager Lucia Rodas-Estrada talks to Bizible about findings from their 2017 AdWords benchmark report.
Instant Dashboards from Datorama
DWA's Mollie Parker spoke to DMN about Datorama's new platform features.
Why B2B Marketers Should Test Programmatic TV
The appeal is undeniable: “Programmatic” connotes digital trackability, and “TV” has an old-brand feel.
What does the £2.1bn Google penalty really mean to marketers?
The headlines that accompanied the European Commission’s decision to fine Google €2.42bn for favouring its own shopping ads over its rivals were appropriately doom-laden.
Integrating TV, Digital and In-Store Data: The Pursuit of a True Omnichannel Audience
DWA's Izzie Rivers speaks to eMarketer's Lauren Fisher about omnichannel marketing and how data can help validate media's impact on sales.