DWA's blog


All-Weather B2B Lead Gen with Google Remarketing

Lucia Rodas-Estrada, Search Director

Many of our B2B clients run search and display campaigns for demand generation. They all have set budgets and goals to hit every quarter. They also want to see improvements in performance on a monthly basis; thus, we are always optimizing our campaigns to generate more leads at a lower cost month-over-month.

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Merkle’s 2019 B2B Exchange: Creating the Ideal Future State

Eva Johnson, Director of Marketing and Communications

In early October 68 B2B marketers from across the US gathered in Austin, Texas for Merkle’s third annual B2B Exchange. Attendance included representatives from multinational companies such as Cisco, Dell, and Unilever. Our strategic partners Adobe and LinkedIn sponsored the event with discussions about the opportunity gap in thought leadership and delivering great customer experiences (CX).

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Introducing Lani Jamieson!

Bianca Bevan, Marketing Manager APAC

It's time to introduce another new STARter! Lani Jamieson has joined the Singapore team as the new Director of Biddable Media after moving from Melbourne. She has over 10 years digital experience and is an expert on all things biddable, particularly programmatic and social. We are super excited to have Lani join the DWA family and can't wait to see what her future at DWA looks like.

What was it about DWA that had you most excited about joining the team?

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