Many of our B2B clients run search and display campaigns for demand generation. They all have set budgets and goals to hit every quarter. They also want to see improvements in performance on a monthly basis; thus, we are always optimizing our campaigns to generate more leads at a lower cost month-over-month.

It is common knowledge that cost per click (CPC) can be pretty high in B2B tech. I have seen CPCs range in price from $10 to $250 per click for exact non-brand keywords. Is $250 per click worth the price?

In May 2018, the European Unions’ General Data Protection Regulation (GDPR) became a disturbance to the data marketplace. Data providers, both big and small, experienced a drastic decline in available cookies.

In early October 68 B2B marketers from across the US gathered in Austin, Texas for Merkle’s third annual B2B Exchange. Attendance included representatives from multinational companies such as Cisco, Dell, and Unilever. Our strategic partners Adobe and LinkedIn sponsored the event with discussions about the opportunity gap in thought leadership and delivering great customer experiences (CX).

Here are a few of Google's new product features that stood out to us at their recent Marketing Live event and what they mean for B2B advertisers.

DWA, a Merkle company, wins Integrated Marketing Communications Brand Strategy award

For B2B marketers, integration is not only necessary, but can spell doom for a company when it’s absent.

DWA, A Merkle Company, is included in Forrester’s recent B2B Marketing Agencies report. 

In part two of our ABM webinar post, we answer questions from webinar attendees. 

It's time to introduce another new STARter! Lani Jamieson has joined the Singapore team as the new Director of Biddable Media after moving from Melbourne. She has over 10 years digital experience and is an expert on all things biddable, particularly programmatic and social. We are super excited to have Lani join the DWA family and can't wait to see what her future at DWA looks like.

What was it about DWA that had you most excited about joining the team?