A Message From DWA's New Global CEO, Bob Ray

Bob Ray, Global CEO

As DWA enters its 21st year, I am thrilled to be leading the global agency into our next chapter, and I will strive to maintain and grow the level of excellence our former CEO, David Wood, has established since founding the company two decades ago.


Becoming Global CEO of DWA is an honor, and I owe a lot of gratitude to the individuals and collective teams who have supported me over the years and guided me to this point in my career. I would like to thank the partners I’ve worked with, the clients I have been privileged to work for, and the entire global DWA team for their dedication to our agency’s vision. It’s a humbling and inspiring responsibility to take on, and I can’t thank David enough for entrusting me with the day-to-day operations of the company and the chance to elevate our agency to new heights.


I am very proud of what we’ve accomplished in the last few years. We’ve grown our global team by 35%, sourcing experts across the digital marketing landscape and providing extensive training and support for our up and coming team members. We’re recognized as a leader in digital media for technology companies, having earned a reputation among clients and the industry for strategic disciplines such as search, social, and programmatic advertising. We’ve continued to stay at the forefront of emerging technologies, recently expanding into renewable energy and healthcare technology. We’ve been named one of Inc’s 5000 Fastest Growing Companies two years in a row and now have significant momentum moving into our 2017 fiscal year, which undoubtedly will be our most successful year.


Our role as an agency is to provide maximum value to advertisers, and more specifically, to understand the changing roles and responsibilities of the CMO. The new CMO must take charge of this era of omnichannel marketing and make sense of a complex landscape of emerging technologies. DWA finds itself in an incredibly fortunate place, aligned perfectly to assist the new CMO in navigating the evolving digital space, enabling them to connect with their audiences with measured accuracy. Now more than ever, we have the skills and supporting technology to offer our clients clarity in this chaotic environment.


DWA’s tech stack is an integral element to our future. We expect our client opportunities to dramatically grow as we begin to put our planned initiatives into full operation. This includes our global to regional self-service trading desks, a scalable search organization, social media expertise, increased cross-channel strategies, and state of the art analytics and reporting capabilities.


DWA has always been an outstanding agency, with the most passionate and talented team members you’ll ever find. The work we do has built some of the best technology brands in the world, and it’s my job to make sure we live up to that ambition and potential.

I look forward to the challenge.