Last week, DWA became the first agency to get ABM Certified through Demandbase’s new training workshop.The new course officially kicks off this week at Demandbase’s Marketing Innovations Summit for B2B, but DWA met with Demandbase experts last week for a sneak peek at the course material, and one-on-one training session with the Demandbase team to master the fundamentals of developing and executing ABM strategies.
ABM has become a major focus for many companies in recent months, and the strategy is continuing to gain popularity as more marketers recognize the value of ABM. By focusing efforts on accounts a company feels are most valuable, tactics can be further customized and impactful, which improves their overall success and translates faster to sales activity. The value of ABM has been tested and proven -- Marketing Profs reports that companies using ABM generate 208% more revenue for their marketing efforts, and 84% of companies say ABM delivers higher ROI than other types of marketing, according to ITSMA’s Account Based Marketing Survey (March 2016)
However, successfully creating an effective ABM strategy is no easy feat. As a pioneer and leader in the ABM realm, Demandbase created the ABM certification to give marketers the education and skills they need to successfully implement these strategies. By the end of the training session, participants will understand how to align Sales and Marketing teams, learn proper execution and measurement of ABM tactics, and have a 30-60-90 day plan for implementing an ABM strategy.
DWA was thrilled to be the first agency to attend the in-depth training, as we recognize the value of integrated ABM initiatives for our B2B technology clients as a core component of a broader media and communications strategy. We are excited to now have certified ABM strategists on our team, that understand all the key steps in developing exceptional ABM strategies and campaigns for our clients.