Services
All the marketing strategies in the world are worthless if they fail to do one thing: Increase your returns. DWA not only know how to cut your marketing suit to fit your size and shape, we also know how to make it deliver for you.
DWA offers the full range of services to its clients. Please click on a service from the list below for more information:
Media Programme Strategy
Where DWA differ from other agencies, is in our a strategic approach to
campaign planning. Our dedicated programme strategy department takes an
holistic view of the media environment, looking at your overriding strategic
direction and how existing media can be manipulated to best suit your goals.
Our strategists take a step back from the details of a campaign, look at
smarter avenues to optimise budget, making sure that all parts of your campaign work in harmony.
Media Audit
It’s important to bench mark against your competition – even if
you judge that they are doing things wrong! DWA can provide you with a free
of charge audit of your own plus your competitors media spend history of up
to 5 years and advise on areas where more value can be achieved.
Research and Experience
The team benefits from the experience of many years of historical campaign
implementations run by DWA for the global IT sector. Each new client
to DWA benefits from the hindsight provided by interpreting our historical
results, plus our up to the minute research programmes that ensure optimisation
of plans. DWA partner with many of the worlds largest research organisations,
and can advise on authenticity and most importantly; reliability, knowing
that research can be key to the success or failure of a marketing
project.
Dedicated Account Management
The DWA team has years and years of collective experience not just media
but in the IT industry as a whole. The team includes marketing directors/managers
and business development managers from within the IT sector, bringing their
market experience to the agency, along with long standing agency specialists
whose relationships with the world''s media is second to none.
Every client at DWA is assigned a dedicated Account Director and an Account
Management team, ensuring your one to one needs are met on a daily basis.
Lead Tracking and Reporting
The online lead trafficking department at DWA will ensure your digital
based media choices are generating the traffic you expect. Specialists
at identifying online media that maximises your presence on the web, the
teams monitor and administrate your creative to ensure up to the minute results
are accessible to you at all times. The teams can not only advise on the
number of impressions to expect from your campaign, and how these can
be translated into leads – but also will monitor activity and advise
you when your campaign needs to be tweaked to optimise it for greater success.
Media Planning and Buying
The media planning and buying teams at DWA are highly skilled negotiators
with enormous international buying power in all forms of media from print
to online, outdoor and broadcast. Focussed on achieving the best rates
for our clients, the teams maintain close working relationships with every
important international media owner relevant to the technology sector.
Your campaign will be planned and executed to meet your business challenges,
and our absolute aim is to achieve your return on investment goals.
Production Management
DWA has an in-house production department, able to adapt your design creative
with minimum effort and low cost. Our production team understands the
media they are working with, has access to media specifications for every
publication or medium you chose, and has close relationships with the
publishing houses and online vendors, ensuring a fast and efficient process.