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As a media agency, we live and breathe technology. DWA clients develop, manufacture and manage the network infrastructure, software and hardware that keeps businesses connected, and they make consumer IT products services that we all use every day. We know the business of technology, enterprise and consumer, inside out, and we know how to communicate with a receptive audience. DWA media teams don’t need a primer on what you do or what your pain points are; they simply need to know what you want to achieve with your marketing budget.
Measure the Competition: Using our extensive network of research partners in addition to our own primary content, we can provide a media audit of your own activity plus your nearest competitors’ media spend history of up to 5 years. We’ll provide analysis and advise on areas where more value can be achieved.
 
 

> Experience & Research
> Media Planning & Buying
> ROI Tracking
> The DWA Promise
     
 
 

When you engage with DWA, you get the full benefit of our industry experience and our access to primary marketing research. DWA works with the world’s leading research organizations to maintain up-to-date data on global technology marketing.  We’ve been around a while and doing this long enough to have plenty of our own primary research capabilities built up over the last 14 years. Competitive media spend? Industry market share? Media landscape? We live and breathe this and other intelligence that enables us to craft bespoke, impactful campaigns.

 
 

 
 

When the strategy is set and the tactics are agreed, the real work begins. A comprehensive media plan needs to be developed, placement by placement, week by week, publisher by publisher. We excel at translating high-level directives into ground-up media plans that both exceed client expectations with value-add components and deliver on forward-looking ROI.  We buy TV, print, online, social media, mobile, out of home, ambient and any form of media that will make a measurable impact on our plans.
 
 

 
 

We have developed our roster of global technology clients with a view to building a relationship with each one, and the only way to develop such long-term trust is to deliver on our promises. The only way to prove effectiveness is to set targets and measure results. Whether we’re tracking leads, conversions, sales pipeline or brand uplift across one region or worldwide, DWA is 100% focused on measuring the effect of every single marketing dollar spent.
 
 
 
 

Communication :
Senior media, IT and marketing & research staff become an extension of your marketing team

Visibility :
Online tools ensure that collaboration is efficient and cost effective

Accountability :
Constant and clear visibility into the performance of your campaigns