DWA - Maximising media investments for the global technology sector

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David Wood CEO	David started DWA in 1996, having worked as a Senior Manager in technology publishing for over 15 years. Nearly 10 years of this time was spent in the USA where he rose to become Associate Publisher of Miller Freeman's East Coast Operation. On returning to the UK, David was recruited by VNU to run the Networking portfolio, which led to the rationalisation of the group and the subsequent launch of Network News.



John Farrell Chairman	John Farrell joined DWA in the non-executive role of Chairman in February 2011. John has spent many years managing worldwide advertising agencies, including D’Arcy, Masius, Benton & Bowles and was mostly recently President and CEO of the Publicis Groupe Specialised Agencies and Marketing Services businesses reporting directly to Maurice Levy. John’s remit at DWA is to work with David and his senior management team on global strategy and execution. John holds various non-conflicting but complimentary non-exec roles in other companies.



Neil Boyde CFO	A hugely experienced financial executive, Neil Boyde heads up all Global Finance, Operations and HR. He spent the early part of his career with PricewaterhouseCoopers, where he was elected as a Partner in 2000. Since then, he has worked in financial leadership roles in the media and communication sectors, most recently with GyroHSR, where he served as Group CFO. Based in the DWA London office, Neil’s role is to provide strategic financial and operational support as DWA expands to cover more markets.



Martin Reid Group Financial Director	Martin joined DWA in March 2001, bringing with him over 23 years' financial experience, gained in the media, entertainment and banking sectors. Martin started out working for the Clydesdale Bank, before moving from his native Scotland to London. Since his arrival, Martin has worked for TNT Magazine as Financial Director, and at 47 Park Street Ltd as Financial Controller.



John Massey Managing Director Asia Pacific	John has been working in technology publishing for over 10 years. He started his career at Future Publishing in the UK where he worked on a portfolio of PC magazines. Most recently he was the Publisher of the technology portfolio at Haymarket in Australia where he developed strategic partnerships throughout APAC. John joined DWA in May 2007 and continues to build his reputation in providing integrated media opportunities throughout the region.



Chris Bagnall Managing Director EMEA	Chris joined DWA in 2001 from the telecoms company Cable & Wireless, where he was responsible for their advertising and European sponsorship strategy and implementation. Prior to this he worked as Marketing Manager for one of the largest European-based B2B Internet Service Providers, INS. With his wealth of knowledge in the media space, over the years Chris has helped guide, service and grow DWA's client base resulting in the company now becoming the largest independent technology media agency in the market.



Paul Cowin Media Director EMEA	Paul is a media professional with over 10 years experience in running national and international media campaigns for national and global brands, offering clients in depth and extensive knowledge and experience in helping companies to find the best route to their audience. Paul’s experience in working on print, online, outdoor and radio campaigns has developed extensive contacts within the UK and International (Particularly Europe and US) media industry, across wide range of publishers, media owners and agencies.



Pippa Hollebone Group Media Director ASEAN ANZ	Pippa, a native Australian, was backpacking around Europe when she fell into our London office in 2004. It was love at first media plan and London kept her for 3 years until she relocated back to Sydney to start the DWA ANZ operations in 2007. Another move 2 years later saw her take the role of Group Media Director based out of the DWA Singapore office. She now oversees campaigns in multiple countries in Asia Pacific including Japan, China, ANZ and South East Asia



Isabelle Kane VP Client Services North America	Isabelle joined DWA in 2010 as VP of Client Services, opening and running the Boston office. Extremely well-known in both the B2B and B2C technology space as well as the media industry, Isabelle brings over 20 years of experience to the team and is charged with increasing the agency’s brand awareness and client base on the East Coast. Having worked at the best-known IT publishers, including IDG and Ziff-Davis, Isabelle also has extensive agency side experience with an enviable roster of tech clients.



Adam Powell Director of Client Services & Strategy	Based in the Sydney office, Adam is responsible for growing existing accounts and devising new business streams, and brings with him 12 years of media experience that includes stints at major publishers and agencies in Australia and London. Originally from the UK, Adam spent seven years in Sydney prior to joining DWA, much of that time at agencies managing large tech clients including ISPs across both traditional and digital media. Most recently he was head of the client strategy team at Fairfax digital, where he specialized in vertical category digital strategy in addition to video and online behavioural advertising.



Sven Blaukat General Manager DACH	Sven Blaukat heads the DWA Munich office and is responsible for building on our existing business in the key DACH markets. Sven started in the IT industry over 20 years ago with WordPerfect Software, and soon combined his IT affinity with his passion for media with several roles in tech publishing. During his tenure as publishing director of “Computer Reseller News” and while he ran German IDG web platform “ChannelPartner.de”, both achieved market leadership. Sven is an in-demand industry expert and member of an independent jury, which publishes the annual Top 100 list of the most important IT Channel personalities.

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