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| DWA North America Announces Boston Office | 28 October 2010 | ||
| A raft of recent expansion, hiring and award announcements see global technology specialist media agency DWA experiencing rapid growth in its US operations. The opening of a second strategic office in North America, to service existing clients and grow business on the East Coast, and the senior appointment of Isabelle Kane to run the operation is the latest such news. “After San Francisco, Boston is just where we need to be, where our business is, and I am delighted to announce this second office here in the US,” said CEO David Wood. “We opened initially on the West Coast to be near our clients and immediate prospects, and now we need to reflect the increased business that we do with East Coast-based technology vendors and the explosive growth that this will encourage for us here in the US and globally.” Leading the growth initiative, DWA is adding to the senior management team with the hiring of seasoned tech media professional Isabelle Kane, who joins as VP of Client Services, heading up the Boston office. Extremely well-known in both the B2B and B2C technology space as well as the media industry, Isabelle brings over 20 years of experience to the team and will be instrumental in increasing the agency’s brand awareness and client base on the East Coast. Having worked at the best-known IT publishers, including IDG and Ziff-Davis, and on the agency side with an enviable roster of tech clients, Isabelle is primed for success at DWA with her industry knowledge and relationships. “Isabelle’s IT, agency and media background in North America, make here a perfect fit for DWA, and we’re delighted to welcome her at this crucial time,” said David Wood. “Isabelle’s appointment comes at an exciting time when we are developing on many fronts, including significant expansion here in the US and she’s the right person to help us realize our potential. With offices in San Francisco, London, Singapore and Sydney, DWA is the world's largest and most respected media planning and buying agency working exclusively in the technology sector. |
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