This intensive half-day seminar on September 15th 2011 aims to help you put together a strategy that’s right for your business that you can easily implement when you get back to the office.  A content marketing strategy will help you provide potential new clients with valuable information, which will ultimately gain you more business.

Chris will provide an in-depth view on the various channels available to create your content.

·         How do you put a value on independently created content?
·         When does it make sense to engage an agency for creation?
·         What are the other routes available for creation?
·         Repurposing content. Why, how and what formats?
·         Leveraging the power of the media to achieve your content marketing goals

Who should attend: Marketing directors, heads of marketing, VPs of marketing, marketing managers – anyone involved in using content as part of an integrated marketing strategy.

For more information or to sign up please visit: 
http://www.b2bmarketing.net/events/content-marketing-seminar-create-winning-strategy-engage-customers-and-drive-business