Exploring beyond limits for Acer is about discovering and embracing people’s hidden passions. For a key Ultrabook product launch, Acer created a short film starring the global megastar Kiefer Sutherland. DWA were strategic advisors throughout the creation of the campaign, moving then on to drive the implementation of the above the line go to market strategy into key territories through an integrated multi-media approach.
Starring the global megastar Megan Fox and continuing their theme following their previous campaign staring Kiefer Sutherland. Megan’s journey throughout the film explored her hidden passion of marine biology and human to dolphin communication. Media was purchased across Europe on TV, cinema, print, out of home and digital
Western Digital created a promotion around the Batman movie The Dark Knight Rises. DWA drove a digital strategy that included engaging ad units to drive competition entry and engagement. WD received data for each entry that it was then able to nurture and follow up with future promotions and product awareness updates.
The Citrix Online ‘Go’ campaign was developed to increase brand awareness of GoToMeeting and drive 30-day free trials of the product. Targeting a key business commuter audience, the campaign has been running throughout the tube and train networks around London and the South-East, across in-office digital screens and online via DSP and geo-targeted airport wi-fi sponsorship. Built into the online campaign are a series of sophisticated re-targeting methods which are driving improved CTR% rates and conversion rates.
For an EMEA event tour of RedHat with the audience target of IT Managers, DWA created an online campaign that generated sign-ups using a four channel strategy that produced a high reach within the international regions targeted. DWA used a mix of SEM & Display Networks, dedicated Newsletters, Tech Networks and a Social Media campaign. The campaign contributed 30% of the overall attendees
Mimecast required DWA to take their branding to the next level. Their branding budget was closely monitored by DWA to ensure ROI was delivered. Each ad unit was uniquely trafficked to trial download, allowing DWA to optimise to the best delivering media. Rich media, Video, In-Text, Interactive and Multi-Tabbed ad units layered with contextual and audience targeting has seen the Mimecast lead count go up and CPL go down considerably since DWA came on board.
TriNet, a human resources strategic service with cloud-based capabilities, needed to generate sales opportunities and brand awareness among startup entrepreneurs. With a non-traditional creative theme to amplify TriNet’s brand message, DWA leveraged media placements in empty storefronts and through café sponsorships on coffee mugs and sleeves. Placements were all in a number of entrepreneurial-minded cities across the country, which helped create curiosity and buzz around the brand.
DWA was employed by Tooway to launch their Satellite Broadband service across UK, Ireland, France, Germany, Italy, Spain and Netherlands and included radio, TV, OOH, national and regional press as well as digital campaigns targeting users specifically running on dial up connections. The campaign reached over 32m people and had over 142m impacts, which enabled it to generate 75,000 interactions and deliver over 1,000 calls
The Acer ‘Explore Beyond Limits’ brand campaign was launched to drive awareness of the new Windows 8 enabled products alongside Acers ‘Explore Beyond Limits’ brand positioning. The campaign was competition led with the grand prize of $25,000. The competition encouraged participants to tell Acer how they would explore beyond their limits and how the $25,000 would help them achieve this
DWA develops campaigns that deliver quality leads with an emphasis on ROI across a range of products GoToMeeting, GoToWebinar, GoToTraining and GoToAssist. By creating bespoke media partnerships specific to Citrix and by using a wide range of digital tactics DWA have increased leads delivered each quarter and lowered CPL costs Year on Year. DWA drives over 44,000 leads a quarter throughout EMEA.
Corel tasked DWA with finding a new way to talk to customers and promote their latest version of PaintShop Pro. DWA partnered Corel with ePhotoZine to produce a live webinar Q&A where users could submit photos for review and comments by Corel professionals. The DWA campaign drove an 84% attendance rate and 98% satisfaction score, as well promotion to 450k users.
RSA Conference, one of the largest information security-related conferences, looks to DWA to manage and execute their media barter program each year. For the 2013 Conference, DWA leveraged relationships within the media community to secure highly valued conference sponsorships in an effort to drive registrations and increase attendees through a mixture media tactics. Placements ran across 19 different sites related to IT and Security.
Endace, a supplier of complete network visibility and recording solutions for enterprise organizations, looked to build brand awareness with lead generation components in the enterprise market. Campaigns were aimed at highlighting Endace’s ability to solve network and application issues, reducing the Maximum Time to Resolution (MAX-TTR), as well as focusing on EndaceAccess. Placements appeared on indemic IT sites, targeting networking, data center, and infrastructure.
Akamai broadened their brand campaign to the Web, OOH and Radio in 2012 as they launched their renamed solution platforms to the global market. The web placements targeted IT Directors, CIOs, and business decision makers across premium partners and retargeting vendors. To expand the reach to business decision makers, airport placements in key markets. These placements were complemented by radio spots on News and Public Radio stations.
A new brand vision, needing global activation in a fiercely competitive market.
To change the rules of the game. To disrupt and alter perception. To "explore beyond limits".
Introducing 2 Hollywood Megastars - Kiefer Sutherland and Megan Fox. With global appeal showcasing cutting edge products. Exploring beyond their limits.
This is how we roll...
Digital Media and Marketing
Media Planning / Buying
SEO / SEM
Tech Marketing Insights
DWA San Francisco
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Pippa Hollebone promoted to Country Manager, ASR - 14th April, 2014
Tech Marketer Talks: Zak Garner Interviewed for TechTarget Blog - 1st April, 2014
World Backup Day - 31st March, 2014