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DWA has been appointed the European digital media planning and buying agency for Logitech following a three-way pitch.
A significant pan-European campaign will kick-off in the run-up to Christmas, promoting Logitech’s webcam range of products and targeting families of all age groups to encourage two way video calling with other members of the family and friends who communicate over long distances.
Online media features heavily in Logitech’s campaign marketing mix so Logitech needed a pan-European agency partner who could offer strategic advice, service oriented account management and who are at the bleeding edge of digital media planning. DWA will be instrumental in driving Logitech’s online advertising in line with the changing habits of media consumption across Europe for their products.
Chris Bagnall, Client Services Director at DWA, said “As a media agency that specialises in media planning and buying for technology companies, this win is not only testament to DWA’s knowledge and understanding of how consumers buy technology products, but also proves our strengths and credentials in the digital media market.”
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