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We operate in a dynamic marketplace that is continually changing at an ever increasing speed. We understand the importance of being informed.
DWA, in association with B2B Marketing magazine, have compiled independent research on media trends within the technology sector.
Surveying B2B marketers, we asked participants to tell us about their annual marketing budgets and the extent to which their spend is migrating from traditional offline channels to online.
We researched which digital media formats B2B marketers have recently invested in, from online display advertising to search marketing, and podcasts to social networking, and how these have delivered in terms of ROI.
From the results we were able to determine how quickly B2B marketer's are embracing digital media and offer an explanation as to why the adoption of these digital formats from the B2B community may be slower than expected.
For our full write-up in B2B Marketing and our expert analysis on these findings, please click on the link below:
http://publishing.yudu.com/A7b7i/b2bmarketingmar08sup/resources/index.htm?referrerUrl=
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