News
We operate in a dynamic marketplace that is continually changing at an ever increasing speed. We understand the importance of being informed.
DWA the leading media and marketing communications agency for technology vendors
recently opened its first office in the Asia Pacific region in Sydney,
Australia. This comes on the back of the successful launch of DWA San Francisco
in the summer of last year.
DWA is now the only media agency working exclusively within the information
technology and telecoms marketplace with offices on 3 continents servicing
the media and marketing communications requirements of some 60 global information
technology and telecoms vendors.
Founded in 1996, DWA is the largest independent media agency in its’ sector
and continues to grow, employing over 30 staff in London, San Francisco and
Sydney.
Founder and Managing Director, David Wood will be spearheading the development
of the Sydney office.
Located in the heart of the technology suburb of North Sydney, DWA intends
to provide local support to its’ existing global client base as well
as seeking to grow through building relationships with local ANZ/AP technology
vendors, helping them to maximise their investment in media related communications.
Speaking from Sydney, David Wood commented: “Increasingly, companies
are looking to develop integrated programs underpinned by media. Content rich
media owners are being asked to develop tools and programs that deliver audiences
in a far more measurable and tangible way than ever before. The days of simply
buying a page of advertising are long gone.
Vendors need to make sure that their media spend delivers ROI in a cost efficient
fashion by linking all mediums – whether they be print, on-line, face
to face, sponsorship – often by leveraging vendor or media owner content
to provide a greater level of engagement and interaction with the IT decision
maker.
We have seen in EMEA and in the US how existing media agencies treat their
clients and frankly, it’s not good enough. To the vast majority of agencies,
technology falls at the very unglamorous end of the media world and oftentimes,
media agencies treat their information technology and telecoms clients very
poorly. Most planners/buyers cut their teeth on some pretty substantial IT
media budgets – largely at the expense of their clients – before
moving on to the sexy FMCG brands”.
All DWA staff are passionate about IT and passionate about how media – if
used correctly - can really make a difference to both brand awareness/preference
and significantly, lead generation.
It is that passion that recently saw DWA being awarded the global RSA Security
media brief. With Foundry Networks also part of the global roster, DWA has
already seen 2007 as a fantastic year and given the reception so far here in
Sydney – it will only get better.
Click here to return to the news list