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Konica Minolta and their official UK media planning and buying agency DWA, have launched a national brand awareness campaign starring world renowned Brazilian footballer Ronaldinho.
Tha campaign to promote Konica Minolta printers, is targeted at the business user and will appear in national daily newspapers and B2B publications. Online ads will run simultaneously to the print activity.
The £1.4 million campaign will run from the beginning of January until April 2008.
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