David Wood, group managing director and founder of DWA, a media agency specialising in the IT sector, is critical of talk about return on investment and integration within marketing circles. He explains why marketers have yet to fully turn these theories into tangible outcomes.
DWA, the world’s largest media agency specializing in the technology sector, has opened doors in the San Francisco Bay Area. DWA Inc. can be found in Palo Alto, the central economic focal point of Silicon Valley, and home to tech giants such as Hewlett-Packard, SAP and Facebook.
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As part of DWA's continued support of the technology industry, we are proud to announce that we will once again be sponsoring CRN's prestigious charity channel event Fight Night on May 28th.
Three senior DWA executives have stepped up to new roles, as the specialist tech media planning and buying agency expands its global operations.
DWA is pleased to announce the appointment of Paul Cowin as Media Director, EMEA.
Web casting a spell on B2B marketers
DWA is delighted to announce the appointment of Gary Tang, who today joins our new Singapore office as Media Director.
David Wood, Group Managing Director of DWA, is proud and excited to announce the opening of DWA Singapore. DWA is the leading specialist media planning and buying agency focused exclusively on the international IT sector.
DWA has won the prestigious Computing Award for Technology Advertising Campaign of the Year, in recognition of its brand awareness campaign for Konica Minolta.
DWA is once again expanding – a new office in Singapore will soon add to our global presence in London, Sydney and San Francisco. This also means we're hiring – we have four exciting new roles based in Singapore that will be critical to our future success.
DWA is delighted to announce a further two new members to our media team, as we look to staff up following the opening of our second UK office.
DWA has been shortlisted for a record 3 Computing Awards in the category of Technology Advertising Campaign of the Year. This is the fourth consecutive year that DWA has been shortlisted for the Computing Awards Technology Campaign of the Year.
DWA has been shortlisted for the UK Technology Marketing Campaign of the Year, in recognition of their media work for NEC's online branding campaign 2007-08.
As a result of a string of new account wins DWA has added James Morgan to its ranks as an Account Manager.
With the continued growth of digital media, DWA has hosted the first Digital Marketing Seminar of its kind, addressing the Australian IT industry.
The initial brief covers lead generation media within the UK market, but as a global company Clearswift have plans for media planning and buying in multiple regions.
DWA, in association with B2B Marketing magazine, have compiled independent research on media trends within the technology sector.
DWA has been successful in winning the media planning and buying account for SPSS, following a two-way pitch against Just Media.
Konica Minolta and their official UK media planning and buying agency DWA, have launched a national brand awareness campaign starring world renowned Brazilian footballer Ronaldinho.
Lloyd Emeka-Okposuogu joins DWA as Account Manager within our rapidly expanding media team.
Due to our continual growth and new account wins, DWA employs three new members of staff.
DWA has been appointed the exclusive media business for Netgear for 2008 throughout ANZ.