Pippa Hollebone promoted to Country Manager, ASR

DWA is delighted to announce that Pippa Hollebone has been promoted to the role of Country Manager, ASR. David Wood commented: "I am absolutely thrilled for Pippa. This is a promotion that she thoroughly deserves – she is a real asset to our APAC business and I know she will bring tremendous value, insight and enthusiasm to our clients and staff across the South East Asian and Indian markets"... Continue Reading >>


Tech Marketer Talks: Zak Garner Interviewed for TechTarget Blog

Zak Garner is Director, New Media for DWA Media in San Francisco. TechTarget's Mktr2Mktr Blog recently had the opportunity to catch up with Zak to get more insight on what to look for in a media partner and how technology marketers are engaging their core buyers through media.  Can you tell us a little bit about your background and role at DWA? At DWA,... Continue Reading >>


World Backup Day

Ever lost your phone, laptop or camera? One small incident can have a big impact on the things you care about, especially those that cannot be replaced. That's what World Backup Day is all about – increasing awareness around the need to back up your pictures, files and other data on either an external drive or via a cloud-based Internet service. It's also about spreading the word via social media... Continue Reading >>


IDG mourns the loss of its revolutionary founder

It is with great sadness that we heard this morning that IDG and IDC Founder and Chairman, Mr Patrick McGovern has passed away. Pat was a true visionary and he pioneered the advancement in technology through the business that he created with the launch of IDC in 1964 and Computerworld under the IDG brand in 1967. Pat built a global powerhouse and his legacy is such that IDG is now represented by... Continue Reading >>


DWA named Agency of Record for Eaton

DWA's Beijing office announced today it has been appointed Digital Agency of Record for Eaton China. This remit will see DWA's newest regional office running point for Eaton China's online, demand-generation, channel, SEM, social, anti-counterfeit campaigns, among others. Michael Ang, DWA's head of greater China commented on their strong relationship with Eaton which began four years ago in Southeast Asia and ANZ, "We are proud to play a part in... Continue Reading >>


Oracle Buy Data Managing Startup BlueKai

On the 24th of February, Oracle made a big move into the consumer data market by signing an agreement to buy online data management firm BlueKai. The terms of the deal were not released but it is estimated to be in the region of $400 million.  Oracle have stated that "BlueKai will be integrated with both Responsys for B2C automation and Eloqua for B2B marketing automation in order... Continue Reading >>


Chris Leger moves offices from Singapore to Boston

DWA's Chris Leger has recently become an Account Director in Boston, covering the East Coast accounts. After a three year spell in Singapore, Chris and his wife said they were excited to return home from their time away and are looking forward to settling in. Chris states that he will start to become 'the day to day contact for our key accounts, working closely with the brilliant Boston-based media team... Continue Reading >>


Tech Industry News: Facebook Buys Whatsapp for $16 billion

Facebook announced on Wednesday afternoon that it reached an agreement to buy popular mobile messenger startup WhatsApp for and upfront total of $16 billion, including $4 billion in cash and about $12 billion in Facebook shares. Facebook has explained the reason behind the acquisition on its blog. The search giant claimed that WhatsApp has over 450 million active monthly users, with 70 percent of those being active every day. More than 1 million user's sign up... Continue Reading >>


Facebook Competitors Driving Retail Revenue

Adobe recently released their Q4 2013 Social Media Intelligence Report, which analysed the final quarter of 2013, focusing on Tumblr, Pinterest, Twitter and Facebook. The revenue per visit insights showed that Tumblr was up 340% year-over-year, Pinterest was up 244%, Twitter was up 131% and Facebook was up 72%. Tamara Gaffney, a principle analyst at Adobe, says that we should expect "an aggressive drive into the market from Facebook's competitors in 2014, by adding innovative paid media... Continue Reading >>


Liselle Walker from Symantec and Darren Brain from AVNET to join IT specialist agency DWA

DWA, the global leader in marketing communications services for the IT industry has announced key additions to its Sydney office.  Liselle Walker, formerly Enterprise Marketing Director ANZ at Symantec is joining in the role of Client Services Director ANZ. Commenting on the appointment, DWA ANZ Managing Director Kiaran Geen said "We have been working hard to bring Liselle into DWA in Sydney for some time now and we're delighted... Continue Reading >>


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