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Defining KPIs for B2B Marketers
DWA's Michelle Stewart and Mollie Parker presented at AdExchanger's Programmatic IO event on October 25th, 2017.
5 Steps for Scaling Data, Analytics & Insights: Move Beyond Countless Reports and Dashboards
In this webinar with Datorama, we'll walk you through a few simple steps to better manage and glean insights from your campaign data.
AdWords Industry Benchmark Report & Webinar
DWA is featured in Bizible's 2017 AdWords report and upcoming webinar.
How To Build A World-Class Digital Advertising Strategy
The vast array of channels, technologies, and non-linear buying behaviors has put the pressure on marketing leaders to create connected experiences with a results-driven strategy.
The Basics of Predictive Marketing
Learn how to identify in-market buyers earlier in the buyer journey, improve engagement throughout the entire customer lifecycle, and increase conversion rates and revenue.
The Basics of Programmatic
In the world of digital advertising, programmatic is a way of buying and selling media using automated technology.
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